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Course options

  • Qualification

    MSc - Master of Science

  • Location

    University of Warwick

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    1 year

Course summary

Course Overview

Our MSc Marketing and Strategy combines the two disciplines providing you with the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies. Teaching illustrates the application of learned techniques to real situations. There is a choice of Dissertation or Business in Practice route. If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to marketing or strategy, the dissertation enables you to test and apply the techniques and theories you have gained. If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with one additional elective module and our applied Business in Practice module.

Teaching

The modules for MSc Marketing and Strategy vary in terms of teaching, but will be a mixture of lectures and seminars, as well as visits from guest speakers to give a real-life perspective to your studies.

Assessment

The course is assessed by a variety of coursework, exams and group work. Your 8,000 word dissertation or Business in Practice module brings all your learning together.

Skills from this degree

  • Delve into both Marketing and Strategy to gain a balanced understanding of key disciplines
  • Gain a real-life industry perspective from regular guest speakers and case studies
  • Become a specialist in Marketing, Strategy, or both
  • Better understand the gap between academia and industry by attending the Marketing Insight Series, gaining insight into the world of marketing, and marketing careers, from top industry speakers
  • Put your learnings into practice with the applied Business in Practice module
  • Access to dedicated CareersPlus service with specialist careers coaches

Careers

Graduates from these courses have gone on to work for employers including: Accenture, Amazon, Arup, BAE Systems, BNP Paribas, CitiBank, Deloitte, Delphi, European Central Bank, GlaxoSmithKline, IBM, Morgan Stanley, Nielsen, Rolls-Royce, Shell, UBS and Unilever. They have pursued roles such as: actuaries; business and financial project management professionals; chief executives and senior officials; economists, estimators, valuers and assessors, finance and investment analysts and advisers, investment/merchant bankers and taxation experts.

WBS CareersPlus service

We offer you a comprehensive pre-arrival, student, and alumni careers service. You will have access to one-to-one career guidance appointments, CV checks and tailored mock interviews.

Tuition fees

Students living in United States
(international fees)

£ 29,250per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

University of Warwick

  • University League Table

    11th

  • Campus address

    University of Warwick, Coventry, Coventry, CV4 7AL, England

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