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Marketing and Strategy MSc

Aston University

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Aston University

Course options

  • Qualification

    MSc - Master of Science

  • Location

    Aston University

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    1 year

Course summary

On our MSc Marketing and Strategy you’ll learn how to make appropriate strategic and operational marketing decisions. You can enhance your employability by developing life-long learning and personal development skills.

Course outline and modules

The MSc Marketing and Strategy will develop your understanding and application of core theories in Marketing. You will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.

This course will also develop your understanding and application of core theories in strategy, and you will learn how to apply the knowledge and skills required for assessing and developing business strategies and operations.

This course aims to provide a programme of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

This course is part of a suite of MSc programmes offering you the opportunity to design you degree to suit your personal and professional career aspirations

How will my skills develop?

This course will help you develop the ability to make strategic decisions by advancing your understanding and application of how marketing theories and leadership models can support interventions in the decision-making process of organisations.

You’ll also study The Aston Global Advantage module which focuses on professional development and employability, helping you to apply the key skills that you will gain throughout the year.

You’ll also have the opportunity to study abroad with one of our international partners, undertake an internship placement in the UK or overseas or get involved in a global business challenge simulation.

How will this course help my career?

On completion of this course you’ll be able to demonstrate a range of transferable skills that are necessary for a successful career in your chosen field.

As well as academic study, you will also be learning through experience and applying entrepreneurial strategy to a real-world business challenge.

Tuition fees

Students living in United States
(International fees)

£ 22,750per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Aston University

Aston University

  • University League Table

    39th

  • Campus address

    Aston University, Aston Triangle, Birmingham, Birmingham, B4 7ET, England

VIEW PROFILE
Aston is renowned for its careers and employability support, the opportunities it provides for students to gain practical work experience, and Job Shop support.
Students have the opportunity to gain experience through internships, placements, projects and business start-ups, and connections to local alumni networks.
The university has a range of scholarships including a fully-funded Aston Enterprise Scholarship for a student with a winning business idea.

Subject rankings

  • Subject ranking

    Marketing

    19th out of 87 3

  • Entry standards

    / Max 204
    135 66%

    26th

  • Graduate prospects

    / Max 100
    85.0 85%

    17th

    7

  • Student satisfaction

    / Max 4
    2.99 75%

    57th

    24

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