Marketing BA (Hons)

As an accredited Chartered Institute of Marketing (CIM) Centre, you gain key exemptions for professional qualifications with the CIM and also have the option to complete the CIM Professional Diploma in Marketing in the six to nine months following the completion of your degree. As experienced practitioners our staff have spent time in industry prior to joining academia, in roles such as marketing executives, managers and directors of private and public sector organisations. They bring knowledge of all the latest marketing tools and techniques – like Google analytics and the online content creation tools currently proving popular in digital marketing. Many are recognised both nationally and internationally in their respective fields of specialism, publishing their research in the highest quality academic journals, including Journal of Marketing Management, Journal of Business Research, Psychology and Marketing and Journal of Consumer Behaviour to name but a few.Combining theory and practice, this course benefits from a focus on practical marketing skills and enables you to fully explore the marketing discipline, choosing from a wide range of optional modules. You will develop cutting-edge skills in marketing and communications research, analysis and planning, working with others to develop advertising campaigns and honing your analytical skills using simulation games, such as the Cesim SIMBrand marketing management game designed to develop your understanding and command of the marketing planning process.To monitor emerging sector trends and challenges, there is a high degree of practitioner input. Guest speakers from industry are frequently invited to give talks about their experiences, which in recent years, has included speakers from McCann Erickson, ITV Studios, Millward Brown, Marstons and the Mixed Reality Studio among others.**Key Course Benefits**- Chance to spend a year studying abroad – past students have studied in China and Belgium.- Research-inspired teaching from staff who are active in the areas of branding and guest speakers such as Brandz Global Director and esteemed visiting professors.- The CIM Graduate Gateway award offers direct entry to top-up to CIM’s Professional Diploma in Marketing (two module exemptions) immediately after your degree or in the three to five years following.- Use of digital communications lab – the DigiComm Lab. This is equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress and social media platforms.- Opportunities to participate in industry field trips. Previous examples have included visits to Jaguar Land Rover and the Cadbury World exhibition tour (included a talk from the Marketing team at Cadbury’s), as well as professional exhibitions like the Digital Marketing Show.