We use cookies to ensure the best user experience and to serve tailored advertising. To learn more about our cookies and how to manage them, please visit our cookie policy

Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.


  • United States
Please select so we can show the most relevant content.


  • United States
Please select so we can show the most relevant content.


  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from United States living in United States interested in Undergraduate courses

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date


  • Duration

    3 Years

Course summary


In a world full of distractions, businesses rely on effective marketing to understand their customers, communicate the value of their products and services and outperform their competitors.

This BA (Hons) Marketing degree course gives you the knowledge and analytical and creative skills you need to excel as a professional marketer.

You'll get a grounding in essential business skills and learn the role marketing plays in successful organisations. You'll learn how to use customer insight, research and the latest marketing software to understand your customers and markets to supercharge your marketing strategies and communications.

You'll study topics including strategic marketing, advertising and digital marketing and choose modules that suit your interests and career ambitions in areas such as public relations (PR), sales management, social marketing and consumer behaviour theory.

You'll have plenty of opportunities to apply your marketing knowledge and hone your creativity, critical analysis, problem solving, teamwork and communication skills on live campaigns with businesses. After year 2, you'll have the chance to enhance your career prospects and apply your skills in the workplace on a placement year. By the end of the course, you'll have the experience and skills for a career in any area of marketing, ensuring that you offer products and services in the right place, at the time right time, to the right people.

Accredited by

This course is accredited by European Foundation for Management Development (EFMD) Programme Accreditation System (EPAS).

What you'll experience

On this course you can:

  • Tailor your studies by choosing modules that match your career aspirations, strengths and interests
  • Learn from experienced marketers who have worked across many business sectors
  • Study for a year at a partner university in the USA, Canada, Australia, Europe or the Far East
  • Interact with the marketing industry and demonstrate your skills to potential employers – our first year marketing students recently won a national competition organised by educational publishers Pearson
  • Get additional certifications and the chance to obtain a recognised industry professional qualification alongside your degree

Careers and opportunities

Effective marketing is more than simply communicating with consumers. Marketing graduates with the ability to analyse and interpret data and understand markets and customers – in addition to creative skills – are always in demand.

When you graduate, you could work in the public, private or charity sectors as an in-house marketer or for an agency.

You could also join a graduate training scheme, continue your studies at postgraduate level or set up successful businesses with help and support from the University.

Areas you could work in include:

  • product management and distribution
  • copywriting
  • content marketing
  • marketing research
  • marketing campaigns
  • advertising
  • public relations
  • sales
  • digital marketing
  • marketing consultancy

Work experience and career planning

To give you the best chance of securing a great job when you finish your course, our Careers and Employability service can help you find relevant work experience during your course.

We can help you identify placements, internships and voluntary roles that will complement your studies and build your CV.

When you finish the course, our Careers and Employability service can help you find a job that puts your skills to work in the industry.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 15,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Portsmouth

  • University League Table


  • Campus address

    University of Portsmouth, University House, Winston Churchill Avenue, Portsmouth, Portsmouth, PO1 2UP, England

Around 5,200 of the university's 29,000 students come from 150 countries around the world. The Global Community networking scheme helps them to meet.
The University of Portsmouth Global team is dedicated to supporting international students from enquiry, through application and arrival, to graduation.
International students can get specialist advice on matters including visas and immigration, settling in to the UK and adjusting to a new culture.

Subject rankings

  • Subject ranking

    21st out of 84 2

  • Entry standards

    / Max 200
    117 57%


  • Graduate prospects

    / Max 100
    90 90%


  • Student satisfaction

    / Max 5
    3.86 77%



Is this page useful?

Yes No

Sorry about that...



Thanks for your feedback!