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Marketing (with optional placement year) BA (Hons)

University of Chichester

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UCAS CODE: N500

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Bishop Otter Campus, Chichester

  • Study mode

    Full time

  • Start date

    25-SEP-23

  • Duration

    3 Years

Course summary

The BA (Hons) in Marketing is an exciting, CIM accredited degree which is continually reviewed, to reflect emergent themes such as disruptive technologies and to reflect changing graduate needs in areas of design, digital skills and creativity.Starting with an underpinning of the modern marketing mix (MMM) in the first year, with assessment based on real life marketing problems, you will continue your studies with modules investigating the psychology of consumer behaviour and the contemporary world of branding, before analysing the components of digital marketing campaigns and specialising in areas of luxury marketing. Opportunities to study Photoshop, InDesign, video editing and Google Analytics are embedded within the module content. You will also have the option to gain the CIM Certificate in Marketing in your 2nd or final years.To enhance employability skills, the marketing learning is complemented with options to study in key business areas such as human resources, accounts, law, research skills and operations, or project, management. In the final year, modules in global marketing and agency life, are studied alongside a consultancy project, prior to undertaking a marketing internship for 10 weeks or 2 optional taught modules. (or you can opt to study marketing communications alongside a traditional management project.)This subject can also be combined with other subjects to create a joint degree: Business Studies, Event Management, Human Resource Management, International English Studies, Software Development for Business and Tourism Management.

Application deadline

25 January

Tuition fees

Students living in United States
(international fees)

£ 14,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Chichester

  • University League Table

    76th

  • Campus address

    University of Chichester, Bishop Otter Campus, College Lane, Chichester, West Sussex, PO19 6PE, England

Subject rankings

  • Subject ranking

    61st out of 95 2

  • Entry standards

    / Max 200
    120 58%

    46th

    31
  • Graduate prospects

    / Max 100
    80.0 80%

    11th

    7
  • Student satisfaction

    / Max 5
    3.97 79%

    22nd

    9

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