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- University of Chichester
- Marketing (with optional placement year) BA (Hons)
Course options
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Qualification
Bachelor of Arts (with Honours) - BA (Hons)
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Location
Bishop Otter Campus, Chichester
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Study mode
Full time
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Start date
25-SEP-23
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Duration
3 Years
Course summary
The BA (Hons) in Marketing is an exciting, CIM accredited degree which is continually reviewed, to reflect emergent themes such as disruptive technologies and to reflect changing graduate needs in areas of design, digital skills and creativity.Starting with an underpinning of the modern marketing mix (MMM) in the first year, with assessment based on real life marketing problems, you will continue your studies with modules investigating the psychology of consumer behaviour and the contemporary world of branding, before analysing the components of digital marketing campaigns and specialising in areas of luxury marketing. Opportunities to study Photoshop, InDesign, video editing and Google Analytics are embedded within the module content. You will also have the option to gain the CIM Certificate in Marketing in your 2nd or final years.To enhance employability skills, the marketing learning is complemented with options to study in key business areas such as human resources, accounts, law, research skills and operations, or project, management. In the final year, modules in global marketing and agency life, are studied alongside a consultancy project, prior to undertaking a marketing internship for 10 weeks or 2 optional taught modules. (or you can opt to study marketing communications alongside a traditional management project.)This subject can also be combined with other subjects to create a joint degree: Business Studies, Event Management, Human Resource Management, International English Studies, Software Development for Business and Tourism Management.
Application deadline
25 January
Tuition fees
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£ 14,500per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
Entry requirements
University information
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University League Table
76th
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Campus address
University of Chichester, Bishop Otter Campus, College Lane, Chichester, West Sussex, PO19 6PE, England
Subject rankings
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Subject ranking
61st out of 95 2
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Entry standards
/ Max 200120 58%46th
31 -
Graduate prospects
/ Max 10080.0 80%11th
7 -
Student satisfaction
/ Max 53.97 79%22nd
9