Marketing BA (Hons)

This course explores a range of marketing principles and contemporary issues to get to the heart of what marketing is, how it works, how to build successful strategies and deploy effective campaigns. Students are encouraged to enhance their learning by taking a one year professional placement or opt for a 10 week internship in their final year of study. Marketing is all around us and with thousands of messages and brands competing for a share of our attention on a daily basis only the best are likely to have an impact. This degree equips students for graduate employment in a range of marketing disciplines such as Brand Management, Advertising, Public Relations, Customer Management, International Marketing and Digital Marketing. We have accreditation for the CIM Graduate Gateway against our BA (Hons) Marketing degree. Students will be exempt on an APL basis from L4 Marketing and L6 Strategic Marketing.