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Marketing - BA (Hons)

Birmingham City University

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Birmingham City University

Course options

4 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    City Centre Campus (Millennium Point)

  • Study mode

    Full time

  • Start date

    15-SEP-25

  • Duration

    3 Years

Course summary

Overview

Recognised by the Chartered Institute of Marketing our BA (Hons) Marketing degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing. This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a yearlong placement.

Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour.

To be successful in this exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice-based learning approach.

Employability

Enhancing your employability skills

Your programmes will provide you with specific business knowledge and skills, appropriate to graduate careers in marketing. Our specialist pathways will enable you to reflect on the dynamism and vibrancy of the business environment, enhancing your career prospects in the process.

Alongside gaining marketing skills will be a range of transferrable attributes, which will see you become a highly desirable graduate, able to work in a number of different industries.

In addition, you could gain first-hand experience with the Link Marketing Agency, our voluntary, student-led agency which provides you with the chance to work with a wide variety of clients.

You will also have the chance to undertake a work placement, gaining valuable real-life skills in a professional working environment.

Tuition fees

Students living in United States
(International fees)

£ 16,085per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

Birmingham City University

Birmingham City University

  • University League Table

    103rd

  • Campus address

    Birmingham City University, University House, 15 Bartholomew Row, Birmingham, Birmingham, B5 5JU, England

VIEW PROFILE
Live and study in an affordable multicultural city with a diverse multi-ethnic population.
Many master's courses offer international students optional six-month professional placements towards the end of their studies.

Subject rankings

  • Subject ranking

    Marketing

    53rd out of 90 2

  • Entry standards

    / Max 211
    123 58%

    42nd

  • Graduate prospects

    / Max 100
    72.0 72%

    51st

    1

  • Student satisfaction

    / Max 4
    3.17 79%

    28th

    1

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