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- Marketing BA (Hons)
Course options
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Qualification
Bachelor of Arts (with Honours) - BA (Hons)
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Location
Curzon Building Campus
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Study mode
Full time
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Start date
19-SEP-22
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Duration
3 Years
Course summary
Recognised by the Chartered Institute of Marketing our BA (Hons) Marketing degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing.This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a yearlong placement.Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour.To be successful in this exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice-based learning approach.**What's covered in the course?**Inspiring our students in all aspects of marketing, we put an emphasis on employability, Employability focused means more than securing a role on graduation, it is an enduring principle that ensures that you have the resources and competencies to maximise all of your future career opportunities. You will receive this through every module and through enhanced experiences such as the opportunity to work in our very own student-led marketing agency. Placements are available, with numerous companies holding our placement students in high regard thanks to their real-world practical skills.Subject to approval this course is also fully recognised by Chartered Institute of Marketing (CIM). This helps to ensure content remains fresh, relevant and full of key industry insight to endure you industry-ready the second you graduate. This recognition also ensures you will receive the maximum possible exemptions from the CIM Professional Diploma.This course is one of six marketing degrees that have been designed to meet the diverse areas of marketing. This suite of courses is distinct in that it offers you a set of pathways that you can choose from irrespective of the course that you entered on. This allows you to develop additional specialist skills of your choice and career aspirations, alongside the core underpinning market concepts you will need in practice.
Application deadline
26 January
Tuition fees
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- Luxembourg
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- Suriname
- Swaziland
- Sweden
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13,500per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
Entry requirements
Choose a qualification
QUALIFICATION TYPE
- A level
- Scottish Higher
- Scottish Advanced Higher
- UCAS Points
- AS
- Access to HE Diploma
- Cambridge International Pre-U Certificate - Principal
- Extended Project
- GCSE/National 4/National 5
- HNC (BTEC)
- HND (BTEC)
- International Baccalaureate Diploma Programme
- Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
- Leaving Certificate - Ordinary Level (Ireland) (first awarded in 2017)
- OCR Cambridge Technical Diploma
- OCR Cambridge Technical Extended Certificate
- OCR Cambridge Technical Extended Diploma
- OCR Cambridge Technical Foundation Diploma
- OCR Cambridge Technical Introductory Diploma
- OCR Cambridge Technical Subsidiary Diploma
- Pearson BTEC 90-Credit Diploma (QCF)
- Pearson BTEC Certificate (QCF)
- Pearson BTEC Diploma (QCF)
- Pearson BTEC Extended Diploma (QCF)
- Pearson BTEC Level 3 National Certificate (first teaching from September 2016)
- Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
- Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
- Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
- Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016)
- Pearson BTEC Subsidiary Diploma (QCF)
- Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)
A level : BBC
A maximum of three subjects are considered. A levels and other level 3 qualifications
VIEW MOREUniversity information

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University League Table
82nd
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Campus address
Birmingham City University, University House, 15 Bartholomew Row, Birmingham, Birmingham, B5 5JU, England
Subject rankings
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Subject ranking
38th out of 92 4
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Entry standards
/ Max 200115 60%44th
2 -
Graduate prospects
/ Max 10080.0 80%18th
27 -
Student satisfaction
/ Max 54.07 81%24th
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