Marketing - BA (Hons)

Birmingham City University

The success of any business lies in its ability to attract and retain its customers. Marketing, now more than ever, is absolutely vital in an evolving and increasingly competitive business environment. Marketing can identify opportunities, drive profits and enable businesses to stay relevant in a competitive and fluctuating marketplace. With the advancement in technology and ever-changing consumer behaviour, marketing is an exciting discipline to enter.Our BA (Hons) Marketing degree, recognised by the Chartered Institute of Marketing (CIM), gives you the practice-based skills and knowledge needed to succeed in the dynamic discipline of marketing. You will gain not only the knowledge needed to become a capable marketer but also the personal skills and real-world experience employers desire, enabling you to make an immediate impact upon graduation.The course is built on the principles of employability, sustainability and the optimisation of emerging technologies such as artificial intelligence, simulation and data analytics . These key strands, alongside the opportunity to obtain real-world experience, will allow you to be an innovative, agile and flexible marketing professional able to have an immediate impact in a competitive and ever-changing working environment.A key benefit of the course is the opportunity to join our student-led, in-house marketing agency, The Link. The Link Agency gives you the opportunity to work on live projects with real-world clients, which in the past have included the BullRing Shopping Centre, Acorns Children’s Hospice and Solihull Moors FC.

Throughout the course, you will have the opportunity to work on live campaigns with real-world clients. This could be supporting the launch of a new product, advising on a rebrand, promoting events or giving guidance on social media optimisation.You will be assessed through authentic assessments, based on practical application of your skills and knowledge in coursework and project work rather than solely through exams.As a student on the course, you will also get to participate in The Pitch, a nationwide marketing competition held annually by the Charted Institute of Marketing (CIM), that allows you to apply your academic knowledge and creative skills to real-world marketing problems. This opportunity serves as a critical stepping stone for future marketing professionals by enhancing your employability and practical skills.

This course offers an optional professional placement year. This allows you to spend a whole year with an employer, following successful completion of your second year, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies.If you choose to pursue a placement year, you will need to find a suitable placement to complement your chosen area of study. You will be able to draw on the University’s extensive network of local, regional, and national employers, and the support of our Careers teams. If you are able to secure a placement, you can request to be transferred to the placement version of the course.Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year.