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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    26-SEP-22

  • Duration

    3 - 4 Years

Course summary

Course description

Our Marketing BA will expose you to the realities of the managerial experience in both the public and private sectors. You will combine your studies of management with a specialist focus on marketing management. This allows you to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career you choose to follow.

This course explores how markets culturally and economically work, and provides a broader approach to studying marketing than simply explaining how businesses use marketing techniques.

Consumption in society is shaped by the cultural, political and technological factors that influence marketing practices and this programme will prepare you to engage with these issues in critical, practical ways. You will be inspired to question the ethical and social responsibilities of the organisations that affect all our lives whether as customers, employees or citizens.

In addition all of our management degrees are dual accredited with ILM, the UK's leading Leadership and Management Awarding Organisation. This means you can gain ILM's Level 4 Award in Leadership and Management subject to passing the relevant modules.

The first year of this degree is shared with the following BA degrees:

  • Business and Management BA (renamed from Management Studies BA for 2021/22 onward)
  • Human Resource Management BA

This means that you will have the option to switch to any of our management BA degrees at the end of your first year.

Our courses will provide you with an in-depth understanding of contemporary management techniques, and will allow you to develop the skills to become an effective and socially responsible manager in local and global arenas, whether in public, private or third sector organisations and enterprises.

Teaching and learning

Assessment methods varied to allow you to develop a range of academic and transferable skills throughout your programme and these include individual essays, examinations, presentations and group activities.

Accreditation

This course is dual accredited by ILM, the UK’s Leading and Management Awarding Organisation meaning upon successful completion of the relevant modules, you’ll gain a Level 4 Award in Leadership and Management.

Careers and employability

Whether you want to reach the top in an organisation, start your own business or make a difference in the voluntary sector, there are specially designed programmes and activities at Leicester that will support you in gaining the right skills, experiences and exposures you need. Employability is embedded in our courses with all offering a year in industry opportunity. In addition, the School of Business has a dedicated Careers Team who work to make sure you get support to achieve your aspirations.

We work with the Leicester Innovation Hub in launching great ideas and providing dedicated incubation and innovation space, making it easier for both students and companies to utilise innovation support, expertise and facilities. We also have a student entrepreneurship academic lead who provides links with our students and the Innovation Hub. Support is available through the innovation hub not

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

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University information

University image

University of Leicester

  • University League Table

    38th

  • Campus address

    University of Leicester, University Road, Leicester, Leicestershire, LE1 7RH, England

More than 4,000 international students call Leicester home, sharing their cultures, faiths and ideas with each other and with students and staff across campus.
Leicester is in the centre of England with great transport links, making it easy to explore the whole country while studying there.
Want to explore further afield? Leicester has great European links – with one change of train, Leicester students can be in Paris by lunchtime.

Subject rankings

  • Subject ranking

    30th out of 92 7

  • Entry standards

    / Max 200
    127 67%

    29th

    9
  • Graduate prospects

    / Max 100
    70 70%

    43rd

  • Student satisfaction

    / Max 5
    3.75 75%

    80th

    1

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