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Marketing (Foundation Entry) BA (Hons)

University of Central Lancashire

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date


  • Duration

    4 Years

Course summary

The BA (Hons) Marketing course is a fully up-to-date course that allows you to immerse yourself in the very latest thinking and practice within the exciting world of marketing. The design of the course has been informed by the research expertise and industry experience of the Course Team, as well as by consultation with the marketing, advertising and media industries nationally and internationally. The course delivers a comprehensive set of modules providing the skills required to practise marketing with confidence and flair. The course structure provides the opportunity to tailor your course to fit your interests and career aspirations, with streams dedicated to consumer psychology/branding, digital marketing and marketing communications.You may select the option of a year in industry with a marketing placement in the UK or abroad. Alternatively, you can spend your sandwich year studying at a foreign university. The course offers the opportunity to learn a foreign language. This would prepare you for a study abroad year, but would also significantly enhance your communications skills within the global marketing industry.Real-life agency work or an internship experience in your final year provides you with essential practical marketing experience that will give you a competitive edge in the graduate job market.The course offers a stimulating blend of marketing theory and real-life applied marketing, preparing you for working in an agency or an in-house marketing department. Importantly, the course recognises the current strong trend towards self-employment and provides the skills set for a self-employed marketer. The course provides a learning environment where students can develop into responsible marketers, who appreciate the impact of marketing upon a range of stakeholders and who are fully aware of issues associated with corporate social responsibility and sustainability.Guest lectures, case studies and engagement with businesses will present you with applied marketing from day one in order to bring theory to life. In recent years, students have visited agencies and businesses all over the UK, Sweden and China in order to experience marketing practice first-hand.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

13,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Central Lancashire

  • University League Table


  • Campus address

    University of Central Lancashire, Preston, Lancashire, PR1 2HE, England

Subject rankings

  • Subject ranking

    44th out of 84 5

  • Entry standards

    / Max 200
    117 58%


  • Graduate prospects

    / Max 100
    76 76%


  • Student satisfaction

    / Max 5
    3.86 77%



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