Marketing BA (Hons)

**OVERVIEW**Marketing is a business function with the power to shape everything from sales and customer service to product development and brand loyalty. The best marketers see the big picture – when they look at the business landscape, they identify the opportunities to communicate and influence audiences, and spot the threats that could damage their brands. This degree is all about exploring that landscape, taking those opportunities and avoiding those threats.You’ll look at different media and methods of communication, study how to analyse and segment audiences, and discover how to craft and deliver the right message at the right time. To start with, you’ll learn about marketing fundamentals, but you’ll also have the flexibility to choose units that interest you most as you progress. By the time you leave us, you’ll not only understand the theory behind effective marketing – you’ll also have a range of practical, professional skills.Above all, you’ll be ready for a career in marketing – following in the footsteps of graduates from this course now working in advertising, account management, media planning, public relations, event management and more.**Choose a placement or study abroad**The course offers real flexibility as you will enrol on the three-year course and then decide if a placement or overseas study is right for you once you have started your studies. You don’t have to decide now. If you opt to undertake a placement or study abroad your course will normally be four years full-time.**FEATURES AND BENEFITS**- **Triple crown** – study in a Business School that has prestigious triple accreditation from EQUIS, AACSB and AMBA.- **Marketing experts** – with years of experience in industry, our teaching staff provide a unique insight into the world of marketing, advertising, digital media and PR.- **Accredited degree** - a Chartered Institute of Marketing (CIM) accredited degree.- **A creative city** – The Business School is in the heart of Manchester, home to a collection of great businesses and marketing companies and agencies.- **Make the most of our connections** – experience what it’s like to work in industry or take the opportunity to study overseas at one of our partner institutions across Europe, Asia or USA. - **Regular industry events** – attend guest talks and masterclasses from thought leaders in the industry and network with recruiting businesses.