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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Manchester Metropolitan University

  • Study mode

    Full time

  • Start date

    29-SEP-25

  • Duration

    3 Years

Course summary

Marketing is a business function with the power to shape everything from sales and customer service to product development and brand loyalty. The best marketers see the big picture – when they look at the business landscape, they identify the opportunities to communicate and influence audiences, and spot the threats that could damage their brands. This marketing degree is all about exploring that landscape, taking those opportunities and avoiding those threats.You’ll look at different media and methods of communication, study how to analyse and segment audiences, and discover how to craft and deliver the right message at the right time. To start with, you’ll learn about marketing fundamentals, but you’ll also have the flexibility to choose units that interest you most as you progress. By the time you leave us, you’ll not only understand the theory behind effective marketing – you’ll also have a range of practical, professional skills.Above all, you’ll be ready for a career in marketing – following in the footsteps of graduates from this course now working in advertising, account management, media planning, public relations, event management and more.

Tuition fees

Students living in United States
(International fees)

£ 20,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Manchester Metropolitan University

Manchester Metropolitan University

  • University League Table

    50th

  • Campus address

    Manchester Metropolitan University, Ormond Building, Lower Ormond Street, Manchester, Lancashire, M15 6BX, United Kingdom

The university welcomes a diverse international student population of more than 5,000 international students from over 120 countries.
Each year, it offers a range of welcome events to help new students settle into university, explore the city, and prepare for their academic studies.
Study in the centre of the global city of Manchester, on a campus with world-class learning spaces, a lively Students’ Union and fantastic social hubs.

Subject rankings

  • Subject ranking

    37th out of 90 4

  • Entry standards

    / Max 211
    128 61%

    33rd

  • Graduate prospects

    / Max 100
    79.0 79%

    31st

    11
  • Student satisfaction

    / Max 4
    3.12 78%

    39th

    2

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