Marketing (Top Up) BA (Hons)

COURSE CONTENT

The BA (Hons) in Marketing Top-Up is an exciting degree which is continually reviewed, to reflect emergent themes such as disruptive technologies and to reflect changing graduate needs in areas of design, digital skills and creativity.

In the first semester, this one year course will build on your existing Marketing knowledge to develop strategic thinking skills through dedicated strategic and global marketing modules . Alongside this, you will work in an agency environment for a client, to produce a plan in response to the client brief. The second semester offers you the opportunity to undertake a 10 week work placement, or study modules in areas such as ethics and entrepreneurship. You will also undertake a consultancy project on a topic of your choice.

WHERE THIS CAN TAKE YOU

The University of Chichester's Marketing graduates are highly employable, both within agencies and in client side roles. Recent graduates have gained positions in Brand Management, Advertising, Public Relations, Customer Management, International Marketing and Digital Marketing.

Students are encouraged to continue their learning with the industry's professional body; The Chartered Institute of Marketing (CIM) and are automatically awarded exemption on an Accreditation of Prior Learning basis for one module on the PG Certificate and Diploma levels of the Professional Marketing qualifications.