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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Frenchay Campus

  • Study mode

    Full time

  • Start date

    12-SEP-22

  • Duration

    1 Years

Course summary

Consumers are confronted with thousands of brands every day. The challenge for businesses is to find ways to cut through the noise and stand out in a fast-moving global economy.Marketing is a vital component in any business, enabling brands to communicate the quality and usefulness of a product or service to potential and existing customers. It's a creative, competitive industry that offers diverse career paths across multiple sectors. Our BA(Hons) Marketing top-up course is written and delivered by industry experts and delivers a balance of academic rigour and practical learning. On successful completion, you will be awarded a full BA(Hons) degree.This one-year course covers specialist marketing modules in the key areas of branding, global marketing, big data and digital marketing. You’ll learn how to create a brand, undertake market research and respond to briefs. Developing your ability to communicate in a compelling way, and understand consumers, you’ll also co-ordinate and manage projects from start to end in line with financial targets.The flexibility of the course allows you to hone your interests and skills, and our connections with practitioners across the industry keeps the teaching relevant and useful.Be part of a lively community of students and research-active tutors in a city recognised as a leading marketing hub.Guest speakers from industry, case studies, internships and competitions present regular opportunities to gain real-world insight.Employability is central to the course and ensures you graduate 'work ready', with the skills and experience to succeed in your career. Emphasis on skills development and real experience ensures you develop attributes valuable to any business.You could go on to work in a marketing team for a brand or organisation, such as brand or product manager, business analyst, campaign manager, customer relationship manager or digital marketer. Some graduates find careers in management and recruitment. Others go into big business, or work for charities, social enterprise or government. Our students have secured graduate roles with companies such as GlaxoSmithKline, Intel, The Guardian, John Lewis, Disney, Coca Cola and the Rugby Football Union, as well a range of SMEs.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

Information not available

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Entry requirements

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GCSE/National 4/National 5 :

Grade C/4 in English Literature or Language and Mathematics or Statistics, or equivalent. We do not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as alternatives to GCSEs.

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University information

Bristol, University of the West of England

  • University League Table

    55th

  • Campus address

    Bristol, University West of England, (UWE), Coldharbour Lane, Frenchay, Bristol, South Gloucestershire, BS16 1QY, England

From inspiring teaching staff with strong industry links, to modern buildings and purpose-built facilities, UWE Bristol has all that students need to succeed.
With an excellent reputation for graduate employability and industry partnerships, you'll benefit from opportunities to enhance your career prospects.
Bristol is a bustling, welcoming city with a strong multicultural community – frequently named as one of the best places to live, work and study in the UK.

Subject rankings

  • Subject ranking

    28th out of 92

  • Entry standards

    / Max 200
    111 58%

    52nd

    3
  • Graduate prospects

    / Max 100
    85.0 85%

    8th

    5
  • Student satisfaction

    / Max 5
    4.16 83%

    12th

    17

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