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Course options

  • Qualification

    Bachelor of Arts - BA

  • Location

    Main Site

  • Study mode

    Full time

  • Start date


  • Duration

    3 Years

Course summary

From clothes and technology, to food and entertainment, the products and services we buy help define our lives. And as a marketing professional, you’ll help to shape the decisions behind those all-important purchases – backed by the specialist knowledge gained from our BA (Hons) Marketing degree. Your studies will comprise two-thirds specialist studies in marketing and one-third broad-based business modules, spanning key topics including marketing planning and research, buyer behaviour, integrated marketing communications and data-driven marketing. You’ll also be in full control of your learning journey, with opportunities in your second and final year to select from a range of optional modules such as digital marketing, business-to-business marketing and retail marketing, as well sport, fashion or music marketing. This allows you to hone your skills and knowledge in a specific area within the wider world of marketing, giving you a further edge when pursuing graduate roles. You will be encouraged to undertake a work placement, study abroad or combine both. In your final year, you’ll have the option to carry out a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience. The course content has been developed in partnership with industry bodies the Data and Marketing Association (DMA) and the Chartered Institute of Marketing (CIM), providing professional-level knowledge that gives you exemptions from taking some of their official qualifications. You can also enhance your industry knowledge further by gaining additional CIM and DMA qualifications alongside your studies. Our BA (Hons) Marketing degree is also covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School. Beyond this recognition, our students’ experience speaks for itself – in the National Student Survey 2018, 91% of students on the course said that they were able to access course-specific resources such as equipment, facilities and software whenever they needed it, while 95% said they’d had the right opportunities to work with other students as part of the course.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 16,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

Choose a qualification


UCAS Points : 128

From a combination of acceptable Level 3 qualifications which may include: A-level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.Find out how many points your qualifications are worth by using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculatorSubject Requirements:There are no specific subject requirements for this course.GCSE Requirements:Applicants will need Maths and English Language at minimum grade 4/C, or equivalents.Additional R


University information

Northumbria University, Newcastle

  • University League Table


  • Campus address

    Northumbria University, Northumberland Building, Northumberland Road, Newcastle upon Tyne, Northumberland, NE1 8ST, England

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