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Marketing (Professional Placement Year) - BA (Hons)

Bath Spa University

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Bath Spa University

Course options

2 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Newton Park

  • Study mode

    Full time

  • Start date

    14-SEP-26

  • Duration

    4 Years

Course summary


Become a socially-conscious marketer. Learn practical digital marketing skills and gain experience of cutting-edge tech with our Marketing degree.

- Prepare for a career in the fast-paced and ever-evolving business of marketing.- Enhance your creative and digital skills by gaining experience of cutting-edge marketing technology.- Work towards a qualification from the Chartered Institute of Marketing (CIM) alongside your degree.Marketing has the power to shape everything in business, from consumer choice to product development, brand, and sustainable consumption. On this BA (Hons) Marketing course, you’ll develop a marketer's toolkit and work collaboratively to explore sustainable and ethical marketing practices that create brands with purpose.You’ll learn marketing fundamentals while having the flexibility to choose modules that interest you most. You might lean more towards expanding your knowledge in international marketing and cross-cultural management, or specialise in developing marketing plans for sustainable brands. You may choose to focus on deepening your understanding of digital and immersive technologies, new trends in influencer marketing and emerging platforms. Whichever direction you choose, you'll be gaining skills that you can apply to any industry.The course supports you to develop highly sought-after digital marketing skills and gives you opportunities to explore the use, in marketing, of emerging technologies such as Artificial Intelligence (AI) and Virtual reality (VR). By the time you leave us, you’ll not only understand the theory behind effective marketing – you’ll also have a range of practical, professional skills that you can use in your marketing career.


More about the Professional Placement Year

A Professional Placement Year (PPY), traditionally known as a sandwich year, is where you undertake a period of work with an external organisation for between 9-13 months. The placement occurs between your second and final years of undergraduate study. You can engage in multiple placements to make up the total time and are required to source the placement(s) yourself, with support from the Careers team.

Tuition fees

Students living in United States
(International fees)

£ 17,310per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Bath Spa University

Bath Spa University

  • University League Table

    92nd

  • Campus address

    Newton Park, Newton Park, Newton St Loe, Bath, Bath and North East Somerset, BA2 9BN, United Kingdom

VIEW PROFILE
Experience a new culture in the vibrant and beautiful World Heritage city of Bath, also rated as one of the safest student cities (Complete University Guide).
Join the International Students' Network to meet students from across the globe and share different customs, values and experiences that are important to you.
Support with English language and English for academic purposes (EAP) is available for all international students whose first language is not English.

Subject rankings

  • Subject ranking

    Marketing

    38th out of 93

  • Entry standards

    / Max 198
    118 60%

    35th

  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 4
    3.26 81%

    11th

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