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Courses starting in 2023


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Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Main Site

  • Study mode

    Sandwich / Placement

  • Start date


  • Duration

    4 Years

Course summary

**Course Description**Our four-year BSc Marketing course, with an integrated placement year, will develop your understanding of the core concepts of marketing theory, and how to apply them to real life cases.In today’s business environment, organisations have to develop and retain their competitive advantage in order to survive and be successful. The marketing function’s role is to identify where these competitive advantages lie, and ensure that the organisation responds to market opportunities. Marketing is therefore vital to the process of matching the demands of a rapidly changing business environment, the needs of customers and clients, and the resources and strategies of the organisation. You’ll develop your understanding of the core concepts of marketing theory and learn how to apply them in new and interesting ways.Our graduates have an excellent track record over recent years of securing marketing, market research and general management positions, reflecting our reputation as a leading centre for marketing teaching and research.Our recent graduates have been successful in securing roles at well-known companies such as BMW, BBC worldwide, Nissan Europe and Audi UK in roles such as Marketing Assistant , Marketing Coordinator, European PR Communications Content Executive and Product Manager.**Key course benefits**• Marketing **ranked 2nd in the UK** for Graduate Prospects – On-Track and 4th for Graduate Prospects – Outcomes (Complete University Guide, 2022).• As part of your degree, you’ll undertake a professional placement, gaining valuable practical experience in the field of your chosen subject area.• Our market research quality has been **ranked 8th in the UK** (Compete University Guide, 2022).• This course is delivered by the triple-accredited Aston Business School – one of just 1% of business schools in the world to hold AACSB, EQUIS and AMBA accreditation.• Aston University was recognised as the Guardian’s University of the Year in 2020.**Course Details****Modules**For more information on this course and a full list of modules, visit the course page:**Assessment method**For more information on the methods of assessment on this course, visit the course page:

Application deadline

25 January

Tuition fees

Students living in United States
(international fees)

£ 17,750per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

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A level : BBC - BBB

BBB: Standard offer //BBC: If the student is also presenting either Core Maths or Extended Project Qualification (EPQ) grade B //BBC: Contextual offer (Please see this webpage for more details -


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University information

Aston University, Birmingham

  • University League Table


  • Campus address

    Aston University, Aston Triangle, Birmingham, Birmingham, B4 7ET, England

Aston is renowned for its careers and employability support, and the opportunities it provides for students to gain practical work experience.
Students have the opportunity to gain experience through internships, placements, projects and business start-ups.
The university has a range of scholarships including a fully funded Aston Enterprise Scholarship for a student with a winning business idea.

Subject rankings

  • Subject ranking

    20th out of 95 4

  • Entry standards

    / Max 200
    133 64%


  • Graduate prospects

    / Max 100
    76.0 76%


  • Student satisfaction

    / Max 5
    3.59 72%



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