Marketing BSc (Hons)

Studying Marketing at Lancaster helps to develop an understanding of many current and critical questions. Why do people buy a product or service? How are YouTube, vlogging and Instagram influencers changing the marketing landscape? What are the ethics behind collecting consumer data?

From sales to branding, consumer behaviour to distribution, marketing is crucial to a company’s success. Skilled professionals are required to develop, design and implement marketing programmes, processes and activities.

This degree provides an all-round understanding of marketing and includes a study of key areas including Consumer Behaviour, Marketing Communications and Global Markets. You will also study all aspects of Market Research, and gain a practical understanding of how marketing and advertising work in an organisational context.

During the three years of this degree, you will experience a broad range of learning opportunities, with a strong emphasis on collaborative working, that support your personal development as well as your academic skills.

You will also carry out a market research project with a real client which may include an international branded organisation, agency, charity or local company. These projects will strengthen your market research abilities and give you the opportunity to apply theoretical knowledge to the real world.

If you wish to gain a holistic understanding of current marketing theory and practice, you will receive an excellent grounding by studying with us. Past graduates have been employed as assistant brand managers, account executives and marketing managers across a wide spectrum of commercial and not-for-profit organisations.

Careers

Our degree courses produce graduates of the highest calibre who go on to work in marketing functions for the UK’s most prestigious employers. Over 90% of our students typically get graduate marketing jobs with blue chip advertising and marketing services agencies or in marketing functions in corporations such as Cadbury, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's.

Recent Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants while Advertising and Marketing alumni have found work with a variety of businesses and creative agencies in account management, research, media planning and buying, and digital advertising roles.

Other graduates have diversified into sales, recruitment and finance; some are studying for professional marketing qualifications while working and some have decided to continue their studies to MSc level, at Lancaster and other universities.