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Marketing (Study Abroad) BSc (Hons)

Lancaster University

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Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    OCT-21

  • Duration

    3 Years

Course summary

Studying Marketing at Lancaster helps to develop an understanding of many current and critical questions. Why do people buy a product or service? How are YouTube, vlogging and Instagram influencers changing the marketing landscape? What are the ethics behind collecting consumer data?

From sales to branding, consumer behaviour to distribution, marketing is crucial to a company’s success. Skilled professionals are required to develop, design and implement marketing programmes, processes and activities.

This degree provides an all-round understanding of marketing and includes a study of key areas including Brand Strategy, Marketing Communications and Global Markets. You will also study all aspects of Market Research, and gain a practical understanding of how marketing and advertising work in an organisational context.

During the three years of this degree, you will experience a broad range of learning opportunities, with a strong emphasis on collaborative working, that support your personal development as well as your academic skills. You will spend your second year at a partner university in North America or Australasia where you will study subjects including Marketing Research, Consumer Behaviour and Routes to Market. The chance to study in another country will give you an invaluable international perspective.

In your final year you will carry out a market research project with a real client which may include an international branded organisation, agency, charity or local company. These projects will strengthen your market research abilities and give you the opportunity to apply theoretical knowledge to the real world.

If you wish to gain a holistic understanding of current marketing theory and practice, you will receive an excellent grounding by studying with us. Past graduates have been employed as assistant brand managers, account executives and marketing managers across a wide spectrum of commercial and not-for-profit organisations.

Lancaster University will make reasonable endeavours to place students at an approved overseas partner university that offers appropriate modules which contribute credit to your Lancaster degree. Occasionally places overseas may not be available for all students who want to study abroad or the place at the partner university may be withdrawn if core modules are unavailable. If you are not offered a place to study overseas, you will be able to transfer to the equivalent standard degree scheme and would complete your studies at Lancaster.

Lancaster University cannot accept responsibility for any financial aspects of the year or term abroad.

Careers

Our degree courses produce graduates of the highest calibre who go on to work in marketing functions for the UK’s most prestigious employers. Over 90% of our students typically get graduate marketing jobs with blue chip advertising and marketing services agencies or in marketing functions in corporations such as Cadbury, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's.

Recent Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants while Advertising and Marketing alumni have found work with a variety of businesses and creative agencies in account management, research, media planning and buying, and digital advertising roles.

Other graduates have diversified into sales, recruitment and finance; some are studying for professional marketing qualifications while working and some have decided to continue their studies to MSc level, at Lancaster and other universities.

Application deadline

15 January 2020

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

University information

Lancaster University

  • University League Table

    8th

  • Campus address

    Lancaster University, Bailrigg, Lancaster, Lancashire, LA1 4YW, England

Students from over one hundred countries study at the Lancaster campus. An open and welcoming community, equality and diversity are valued.
Lancaster University offers students a range of high-quality, safe and comfortable accommodation.
Lancaster University campus has a vast array of facilities including shops, banks, hairdressers and coffee shops.

Subject rankings

  • Subject ranking

    6th out of 84 2

  • Entry standards

    / Max 200
    147 72%

    14th

  • Graduate prospects

    / Max 100
    90 90%

    3rd

  • Student satisfaction

    / Max 5
    4.09 82%

    22nd

    14

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