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Courses starting in 2022


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Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date


  • Duration

    3 Years

Course summary

Marketing has become a driving force behind modern business. This University of Plymouth degree has deep industry ties and years of alumni feedback, which we use to shape the course and continuously adapt it to reflect current issues. You’ll become a flexible, skilled communicator with a flair for marketing strategy, giving you the head start needed for a flying career in marketing management, advertising or marketing research.Through your course you will be exposed to broad range of marketing topics and gain knowledge and understanding of marketing theory including advertising and branding, consumer behaviour, market research, new product development, digital marketing, strategic marketing and international marketing. In the final year you can specialise and undertake further research into a particular area of marketing as part of your dissertation.The course places emphasis on both a practical and theoretical understanding of marketing. Throughout the degree, you will be working with ‘live clients’ which will allow for practical application of theory as well as developing associated employability skills. Additionally, you will be exposed to modern and contemporary marketing theory based on research being undertaken by the teaching team.Real-life clients used on the course include a mix of local and national companies such as Burt’s Crisps, Dartmoor Zoo, Langage Fame, St Luke’s Hospice, Babcock and Lego. Exposure to organisations such as these will allow you to identify how marketing works in different contexts.Employability skills are emphasised throughout the degree whether it is through the dedicated marketing employability day, employability fairs or placement/graduate preparation sessions.The course also has a dedicated Marketing Society, which is supported by the Chartered Institute of Marketing and run by students. The Society is a great way to network, with planned throughout the year to support your professional development.You can also enhance your C.V. by completing additional qualifications, which are provided by our accrediting bodies and partners from the Institute of Direct and Digital Marketing, Chartered Institute of Marketing and Market Research Society.All undergraduate modules within Plymouth Business School have integrated within them a CV building activity, for example, through micro-credentialing; real world problem-based learning; or embedded direct employer activity. We do this because we know it is key to student academic and graduate success. Notably the degree has an excellent graduate employment record with our students taking managerial roles at high profile companies including BMW, Rolls Royce, Intel and HP.Gaining this degree from the University of Plymouth will allow you to become a driving force in business by equipping you with the necessary skills to take on any role within marketing.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

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University information

University of Plymouth

  • University League Table


  • Campus address

    Plymouth University, Drake Circus, Plymouth, Plymouth, PL4 8AA, England

The university has a thriving international community, with over 2,500 students from more than 100 countries, and 80 partnerships in over 30 countries.
A dedicated international student advice team provides specialist support to international students, helping them settle into UK life.
The university is renowned for its world-leading research, especially in the fields of marine and maritime, health technologies and sustainability.

Subject rankings

  • Subject ranking

    12th out of 92 8

  • Entry standards

    / Max 200
    120 63%


  • Graduate prospects

    / Max 100
    95.0 95%


  • Student satisfaction

    / Max 5
    4.22 84%



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