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- University of York
- Marketing BSc (Hons)
Course options
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Qualification
Bachelor of Science (with Honours) - BSc (Hons)
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Location
Main Site
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Study mode
Full time
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Start date
OCT-21
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Duration
3 Years
Course summary
In order to succeed, marketers have to respond to the ever-evolving needs of their customers and stakeholders, and the dynamics of the marketplace.
This course has been developed by academic and industry experts to provide you with a thorough understanding of marketing theories, interdisciplinary techniques and strategies relevant for a successful career in marketing, in the UK and worldwide. You’ll develop core skills, experience and knowledge of key marketing areas, including digital literacy and ethical practice.
Our strong links with companies give you access to expert guest speakers and opportunities to take part in real-world consulting projects.
Accreditation
This course is accredited by the Chartered Institute of Marketing. Our graduates can claim exemption from the Marketing module of the Certificate in Professional Marketing, meaning you'll only need to complete two further modules to qualify.
Teaching and assessment
You’ll study and learn with academics who are active researchers, experts in their field and have a passion for their subjects. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace.
Teaching format
Modules are taught by leading academics and industry experts with vast experience in their fields. We host guest lectures delivered by practising marketing managers and other industry and subject specialists.
This course has a strong practical focus, allowing you to apply and develop your skills. Some modules include case study analysis and business consultancy working closely with real-world companies.
Assessment and feedback
Assessment will be by a mixture of essays, projects and examinations, with an emphasis on individual project reports. Our seminars have a particularly strong practical component.
You will have some scope to choose forms of assessment that you prefer through selection of optional modules in your second and final years. You can pick modules which emphasise presentation skills, essay writing or exams.
Career opportunities
Our graduates go on to careers in all aspects of marketing, business and management. Many progress to postgraduate degrees at York and other leading universities.
Recent graduates' positions include:
- Accountant
- Risk Analyst
- Retail Management
- Digital Marketing Executive
- Employment Law Adviser
- Media Assistant
Application deadline
15 January
Tuition fees
- United States
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- Albania
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- Antigua & Barbuda
- Argentina
- Armenia
- Australia
- Austria
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- Canada
- Central African Republic
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- Comoros
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- Congo (Democratic Republic)
- Costa Rica
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- Czech Republic
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- Dominican Republic
- East Timor
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- Egypt
- El Salvador
- England
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- Eritrea
- Estonia
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- Finland
- France
- Gabon
- Gambia
- Georgia
- Germany
- Ghana
- Greece
- Grenada
- Guatemala
- Guinea
- Guinea-Bissau
- Guyana
- Haiti
- Honduras
- Hong Kong
- Hungary
- Iceland
- India
- Indonesia
- Iran
- Iraq
- Israel
- Italy
- Ivory Coast
- Jamaica
- Japan
- Jordan
- Kazakhstan
- Kenya
- Kiribati
- Korea DPR (North Korea)
- Kosovo
- Kuwait
- Kyrgyzstan
- Laos
- Latvia
- Lebanon
- Lesotho
- Liberia
- Libya
- Liechtenstein
- Lithuania
- Luxembourg
- Macedonia
- Madagascar
- Malawi
- Malaysia
- Maldives
- Mali
- Malta
- Marshall Islands
- Mauritania
- Mauritius
- Mexico
- Micronesia
- Moldova
- Monaco
- Mongolia
- Montenegro
- Morocco
- Mozambique
- Namibia
- Nauru
- Nepal
- Netherlands
- New Zealand
- Nicaragua
- Niger
- Nigeria
- Northern Ireland
- Norway
- Oman
- Pakistan
- Palau
- Palestinian Authority
- Panama
- Papua New Guinea
- Paraguay
- Peru
- Philippines
- Poland
- Portugal
- Puerto Rico
- Qatar
- Republic of Ireland
- Romania
- Russia
- Rwanda
- San Marino
- Sao Tome and Principe
- Saudi Arabia
- Scotland
- Senegal
- Serbia
- Seychelles
- Sierra Leone
- Singapore
- Slovakia
- Slovenia
- Solomon Islands
- Somalia
- South Africa
- South Korea
- South Sudan
- Spain
- Sri Lanka
- St Vincent
- St. Kitts & Nevis
- St. Lucia
- Sudan
- Suriname
- Swaziland
- Sweden
- Switzerland
- Syria
- Taiwan
- Tajikistan
- Tanzania
- Thailand
- Togo
- Tonga
- Trinidad & Tobago
- Tunisia
- Turkey
- Turkmenistan
- Tuvalu
- UAE
- Uganda
- Ukraine
- United Kingdom
- Uruguay
- Uzbekistan
- Vanuatu
- Vatican City
- Venezuela
- Vietnam
- Wales
- Western Samoa
- Yemen
- Zambia
- Zimbabwe
£ 18,350per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
Entry requirements
Choose a qualification
QUALIFICATION TYPE
- A level
- Scottish Higher
- Scottish Advanced Higher
- Access to HE Diploma
- Cambridge International Pre-U Certificate - Principal
- Extended Project
- International Baccalaureate Diploma Programme
- OCR Cambridge Technical Extended Diploma
- Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
- Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)
A level : AAB
VIEW MOREUniversity information

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University League Table
22nd
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Campus address
University of York, Heslington, York, York, YO10 5DD, England
Subject rankings
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Subject ranking
43rd out of 84
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Entry standards
/ Max 200146 72%16th
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Graduate prospects
/ Max 100n/a -
Student satisfaction
/ Max 54.07 81%25th