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Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    OCT-21

  • Duration

    3 Years

Course summary

In order to succeed, marketers have to respond to the ever-evolving needs of their customers and stakeholders, and the dynamics of the marketplace.

This course has been developed by academic and industry experts to provide you with a thorough understanding of marketing theories, interdisciplinary techniques and strategies relevant for a successful career in marketing, in the UK and worldwide. You’ll develop core skills, experience and knowledge of key marketing areas, including digital literacy and ethical practice.

Our strong links with companies give you access to expert guest speakers and opportunities to take part in real-world consulting projects.

Accreditation

This course is accredited by the Chartered Institute of Marketing. Our graduates can claim exemption from the Marketing module of the Certificate in Professional Marketing, meaning you'll only need to complete two further modules to qualify.

Teaching and assessment

You’ll study and learn with academics who are active researchers, experts in their field and have a passion for their subjects. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace.

Teaching format

Modules are taught by leading academics and industry experts with vast experience in their fields. We host guest lectures delivered by practising marketing managers and other industry and subject specialists.

This course has a strong practical focus, allowing you to apply and develop your skills. Some modules include case study analysis and business consultancy working closely with real-world companies.

Assessment and feedback

Assessment will be by a mixture of essays, projects and examinations, with an emphasis on individual project reports. Our seminars have a particularly strong practical component.

You will have some scope to choose forms of assessment that you prefer through selection of optional modules in your second and final years. You can pick modules which emphasise presentation skills, essay writing or exams.

Career opportunities

Our graduates go on to careers in all aspects of marketing, business and management. Many progress to postgraduate degrees at York and other leading universities.

Recent graduates' positions include:

  • Accountant
  • Risk Analyst
  • Retail Management
  • Digital Marketing Executive
  • Employment Law Adviser
  • Media Assistant

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 18,350per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of York

  • University League Table

    22nd

  • Campus address

    University of York, Heslington, York, York, YO10 5DD, England

First-rate teaching by leading academics, plus award-winning employability programmes, help to prepare students for the international labour market.
A home on campus in York’s college environment brings together a diverse community of students from over 150 countries, offering lifelong connections.
York offers a wide range of specialist support to international students, including orientation, a Writing and Language Skills Centre, and immigration advice.

Subject rankings

  • Subject ranking

    43rd out of 84

  • Entry standards

    / Max 200
    146 72%

    16th

  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 5
    4.07 81%

    25th

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