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Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Belfast

  • Study mode

    Full time

  • Start date

    SEP-22

  • Duration

    3 Years

Course summary

Overview

The BSc Hons Marketing degree produces dynamic graduates who pursue professional careers in the field of Marketing in NI and abroad.

Summary

The overarching aim of the BSc (Hons) Marketing course is to provide specialist education in the discipline of marketing which will immerse and engage students in an academically challenging and stimulating educational experience; and, produce dynamic graduates who are intellectually competent and vocationally prepared to build and develop professional marketing careers.

Job roles

With this degree you could become:

  • Digital Marketing Coordinator
  • Events and Marketing
  • Graduate Marketing Assistant
  • Jameson Ambassador
  • MARKETING COMMUNICATION EXECUTIVE
  • MARKETING MANAGER
  • Sales Executive

Career options

BSc (Hons) Marketing graduates have been employed as marketing analysts, brand ambassadors, marketing officers/assistants, market researchers, business development managers, customer service representatives, management consultants, advertising executives, sales representatives and project assistants. Typical employers include, L’Oreal, The Hastings Group, PWC, Randox, Marks and Spencer (Head Office), Tesco (Head Office), Diageo, Mintel, Belfast Telegraph, Northern Ireland Chamber of Commerce and Power NI. Honours graduates are also well positioned to avail of the Ulster Business School’s full and/or part time postgraduate learning opportunities. For example, the Department’s postgraduate portfolio currently includes Masters programmes in Marketing and Business Development and Innovation.

Work placement / study abroad

The skills and knowledge developed during the first two years of the course will then be applied and enhanced in the workplace environment during the optional 48-week placement. The University has extensive links with private and public sector employers nationally and internationally and the Department has a network of contacts with Marketing professionals through the existing MSc in Marketing and through our Marketing alumni. Such links assist in securing a range of high quality placements. A Diploma in Professional Practice (DPP) will be awarded to students who successfully complete the placement and attain a mark of 40%. Although the industrial placement is optional, students will be encouraged to avail of this opportunity to gain industrial experience and develop their practical skills.

Application deadline

26 January

Tuition fees

Students living in United States
(international fees)

£ 15,360per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

Ulster University

  • University League Table

    44th

  • Campus address

    Ulster University, Cromore Road, Coleraine, Northern Ireland, BT52 1SA, Northern Ireland

Renowned for its warm welcome, Ulster recruits international students from over 100 countries across the globe and has over 215,000 alumni worldwide.
Ulster delivers a world-class UK university experience with the added benefit of being one of the UK's most affordable locations.
An international student experience team delivers a bespoke orientation programme and offers pastoral support to international students during their studies.

Subject rankings

  • Subject ranking

    20th out of 92 10

  • Entry standards

    / Max 200
    129 67%

    27th

  • Graduate prospects

    / Max 100
    75.0 75%

    30th

    30
  • Student satisfaction

    / Max 5
    3.96 79%

    56th

    41

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