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Marketing (Data Analytics) (with Foundation Year) BSc (Hons)

University of East London

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University of East London

Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Stratford Campus

  • Study mode

    Full time

  • Start date

    22-SEP-25

  • Duration

    4 Years

Course summary

OVERVIEW

This programme prepares you for a professional career in marketing management. It introduces key subjects of marketing including economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility. It adopts a unique "practice" based perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares students for an industry career with a strong emphasis upon employability.

The programme is designed to prepare you for a career in marketing research, marketing management, new product development, brand management, advertising practice and any marketing-related role.

The extended course is perfect if you want a degree in marketing but you don't meet the standard entry requirements.

HOW YOU'LL BE ASSESSED

You will be assessed using a variety of assessment methods. We use traditional examinations, essays and reports to assess academic knowledge.

We also develop presentation skills and use assessed presentations on many of the marketing modules, as these best simulate the professional working environment for marketing. Many modules also incorporate portfolio assessment, which involves the students submitting multiple artefacts as part of a module assessment strategy.

Application deadline

29 January

Tuition fees

Students living in United States
(International fees)

£ 14,820per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

University of East London

University of East London

  • University League Table

    125th

  • Campus address

    University of East London, Docklands Campus, 4-6 University Way, Newham, E16 2RD, England

VIEW PROFILE
One of the few universities in London with on-campus accommodation. Accommodation boasts beautiful waterfront views, and each student gets their own en-suite.
Diversity and inclusion are at the core of the University of East London. UEL is home to more than 36,000 students representing over 160 nationalities.
Location: London offers great cultural richness including world-class museums and art galleries, and career opportunities across all industries.

Subject rankings

  • Subject ranking

    Computer Science

    80th out of 117 5

    54th out of 87 26

  • Entry standards

    / Max 227
    104 46%

    113th

  • Graduate prospects

    / Max 100
    60.0 60%

    111th

    3

  • Student satisfaction

    / Max 4
    3.50 88%

    1st

    2

  • Entry standards

    / Max 204
    117 57%

    60th

  • Graduate prospects

    / Max 100
    82.0 82%

    26th

    46

  • Student satisfaction

    / Max 4
    3.33 83%

    7th

    46

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