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- Marketing BSc (Hons)
Course options
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Qualification
Bachelor of Science (with Honours) - BSc (Hons)
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Location
Main Site
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Study mode
Full time
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Start date
15-SEP-25
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Duration
3 Years
Course summary
Nowadays most of us spend a lot of time online; using social media, shopping, gathering information and engaging with others. Therefore digital marketing is at the heart of all businesses and digital channels are a great way to raise awareness and build relationships to understand, attract, reach, engage, convert, and retain customers.This new Marketing course is designed to be
Digital First, Future Focused. The course will equip you with the fundamental knowledge and understanding of the marketing eco-system and how to develop creative, digitally enhanced solutions. You will be in a great position to develop your management skills too, whilst developing a global outlook. The course covers key marketing theories and principles, brand strategy and development, digital marketing, advertising, creative content marketing, commercial strategy, and project management but also allows for specialisation in design or data analytics.
Reasons to choose Kingston- You’ll gain more than just a degree. The structure of the course enables you to earn a professional qualification from the Chartered Institute of Marketing (CIM).- When you graduate, your hands-on experience and career skills will help you stand out from other job seekers.- We are ranked No.3 in London for Marketing and Public Relations (Guardian League Tables 2025).- You'll be exposed to all aspects of marketing and supported to pursue your individual career ambitions.
Future SkillsEmbedded within every course curriculum and throughout the whole Kingston experience, Future Skills will play a role in shaping you to become a future-proof graduate, providing you with the skills most valued by employers such as problem-solving, digital competency, and adaptability.As you progress through your degree, you'll learn to navigate, explore and apply these graduate skills, learning to demonstrate and articulate to employers how future skills give you the edge.At Kingston University, we're not just keeping up with change, we're creating it.
Career opportunitiesThis course will prepare you for a career in all aspects of marketing in a wide variety of sectors.You will have a broad and solid grounding in a range of marketing functions, including the principles and practice of marketing, advertising and brand management, digital marketing, creative content marketing, design thinking, and marketing strategy development.You will also focus on big data, the use of data analytics and MarTech, and will undertake a marketing analytics project to help prepare you for future work.You will be equipped with a combination of business, design and technology knowledge and skills, preparing you for the current and future workplace.
Application deadline
29 January
Tuition fees
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Information not available
Please check with the institution for most up to date details.
Entry requirements
Choose a qualification
QUALIFICATION TYPE
- A level
- Scottish Higher
- UCAS Points
- AS
- Access to HE Diploma
- International Baccalaureate Diploma Programme
- Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
- OCR Cambridge Technical Certificate
- OCR Cambridge Technical Diploma
- OCR Cambridge Technical Extended Certificate
- OCR Cambridge Technical Extended Diploma
- OCR Cambridge Technical Foundation Diploma
- OCR Cambridge Technical Introductory Diploma
- OCR Cambridge Technical Subsidiary Diploma
- Pearson BTEC Diploma (QCF)
- Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
- T Level
A level : BBB - AAB
Other A Level combinations possible to achieve 120 - 136 points. Minimum of 2 A Levels, can be combined with other Level 3 qualifications eg. AS levels/Extended Project to achieve 120 points.
VIEW MOREUniversity information
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University League Table
88th
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Campus address
Kingston University, River House, 53-57 High Street, Kingston upon Thames, Kingston Upon Thames, KT1 1LQ, England
Subject rankings
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Subject ranking
56th out of 87 4
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Entry standards
/ Max 204103 50%81st
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Graduate prospects
/ Max 10071.0 71%56th
29 -
Student satisfaction
/ Max 43.23 81%15th
69