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Marketing Communications and Advertising BA (Hons)

Sheffield Hallam University

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    SEP-24

  • Duration

    3 Years

Course summary


Please check the Sheffield Hallam University website for the latest information.


Course summary

- Gain a varied skill set across campaign creation, planning, social, PR and branding.- Use innovative tools to develop integrated marketing communications strategies.- Complete real-world consultancy projects with leading brands to build your profile.- Join a supportive community of creatives and entrepreneurs in our award-winning enterprise centre.Our BA (Hons) Marketing Communications and Advertising degree provides knowledge, skills and real-world experience – meaning you can enter the job market as a creative, resourceful and adaptive marketer. You’ll prepare for a range of advertising and marketing specialisms, such as digital and social media marketing, campaign planning and management, branding, customer insights and entrepreneurship.


How you learn

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.Based in the Sheffield Business School, you’ll join a global community where business leaders, researchers and 7,000 students all come together to solve problems and make things better. You’ll be taught by industry experts, who bring their industry experience and insights from cutting-edge research into the classroom. Through our relationships with leading local and global brands, you’ll have the opportunity to access placements, volunteering programmes, training schemes, internships and work experience. We use a wide variety of assessments that respect the diverse ways people learn. These include tests, essays, presentations, project plans and reflective writing.  


Key Themes

By applying theory to real world examples, you’ll develop an understanding of contemporary marketing communications that’s underpinned by broader marketing and business principles. You’ll then study specialist modules to learn how to create and manage multimedia marketing communications campaigns. Topics include integrated marketing communications, digital marketing, and campaign planning and management – as well as media planning, branding, sustainability and customer analysis. Through these, you’ll develop your creativity, confidence and resilience – becoming a marketer with a valuable specialism in communications and advertising.


Applied learning

We think the best way to learn something is to do it in the real world. That means putting learning into practice through placements, internships and consultancy projects through our global network of leading businesses.


Work Placements

You’ll have the opportunity to arrange a year-long work placement in between your second and third years. This gives you valuable work experience to prepare you for your future career – and allows you to graduate with an Applied Professional Diploma to add to your CV. Previous students have worked at local and global brands, such as Disney, Siemens, Rise at Seven and ilk Agency.You’ll also have summer and winter school opportunities in a variety of locations. Recently these have included France, Germany, Spain and Morocco. You might even be eligible to study abroad for a semester at one of our partner universities in Europe, the US, Australia and beyond.


Live Projects

Application deadline

31 January

Tuition fees

Students living in United States
(International fees)

£ 16,655per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

Choose a qualification

UCAS Points : 112 - 120

This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:BBC at A Level DMM in BTEC Extended Diploma.A combination of qualifications, which may include AS levels, EPQ and general studies.

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University information

Sheffield Hallam University

Sheffield Hallam University

  • University League Table

    63rd

  • Campus address

    Sheffield Hallam University, City Campus, Howard Street, Sheffield, Sheffield, S1 1WB, England

Sheffield is a diverse student city in the centre of the UK and home to over 60,000 students from all over the world.
Sheffield Hallam's relationships with top international companies helps students access internships and build connections for their future career.
Sheffield Hallam offers a range of scholarships and funding support to help towards the cost of studying in the UK.

Subject rankings

  • Subject ranking

    70th out of 121 10

    64th out of 95 25

    43rd out of 91 14

  • Entry standards

    / Max 214
    115 52%

    86th

  • Graduate prospects

    / Max 100
    70.0 70%

    47th

    13
  • Student satisfaction

    / Max 5
    3.92 78%

    58th

    9
  • Entry standards

    / Max 210
    114 55%

    76th

  • Graduate prospects

    / Max 100
    56.0 56%

    62nd

    39
  • Student satisfaction

    / Max 5
    3.79 76%

    69th

    26
  • Entry standards

    / Max 191
    114 56%

    66th

  • Graduate prospects

    / Max 100
    88.0 88%

    8th

    28
  • Student satisfaction

    / Max 5
    3.98 80%

    34th

    25

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