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Marketing Communications and Advertising MSc

Kingston University

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Kingston Hill

  • Study mode

    Full time

  • Start date

    27-SEP-21

  • Duration

    1 year

Course summary

Why choose this course?

Our Marketing Communications and Advertising MSc is accredited by the Chartered Institute of Marketing (CIM). You will gain a deep knowledge of each marketing communications channel, with a focus on advertising. The course's signature modules – Marketing Communications and Advertising Strategy and Digital Marketing Communications and Analytics – incorporate theoretical and practical elements of marketing communications strategy, digital advertising and campaign planning. Graduates from this course will be ready to jump into a variety of advertising, communications and digital marketing roles.

What you will study

Real 'pitching' experience in front of top marketing communication professionals. Career and employability focus through integrated tasks and workshops. Broad and deep knowledge across all areas of communications, with a focus on advertising. Highly interactive lecture sessions will develop your critical thinking by putting the emphasis on discussion and debate and the exchange of ideas between lecturers and students. You will put theory into practice through applied in-class exercises as well as an exciting assessment that enables you to devise a strategic communications plan via a live company brief. Guest lectures by specialist practitioners and industry experts will give you unique insight into the challenges faced by companies in today's competitive landscape.

Teaching and assessment

Assessment typically comprises exams (eg test or exam), practical (eg presentations, performance) and coursework (eg essays, reports, self-assessment, portfolios, dissertation).

After you graduate

Graduates from this course typically enter the workplace in a variety of communications, public relations and consultant roles, and have a strong foundation on which to progress their careers to the top. Some graduates decide to continue their studies at Kingston University though doctoral research, and many decide to use the skills they have learned to set themselves up in business.

Tuition fees

Students living in United States
(international fees)

£ 16,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Kingston University

  • University League Table

    100th

  • Campus address

    Kingston University, River House, 53-57 High Street, Kingston upon Thames, Kingston Upon Thames, KT1 1LQ, England

Subject rankings

  • Subject ranking

    93rd out of 123 1

    77th out of 97 1

    65th out of 84

  • Entry standards

    / Max 209
    104 48%

    99th

    10
  • Graduate prospects

    / Max 100
    53 53%

    112th

  • Student satisfaction

    / Max 5
    4.02 80%

    48th

    21
  • Entry standards

    / Max 190
    107 53%

    71st

    5
  • Graduate prospects

    / Max 100
    49 49%

    82nd

  • Student satisfaction

    / Max 5
    4.07 81%

    32nd

    1
  • Entry standards

    / Max 200
    101 50%

    71st

    15
  • Graduate prospects

    / Max 100
    58 58%

    64th

  • Student satisfaction

    / Max 5
    4.28 86%

    6th

    43

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