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Marketing Communications and Advertising with Foundation Year BA (Hons)

Sheffield Hallam University

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    SEP-21

  • Duration

    4 Years

Course summary

**Course summary**- Study your foundation year, then progress to a degree with industry accreditation from the Chartered Institute of Marketing (CIM).- Gain the skills and attributes for a career in marketing communications and advertising.- Learn to use contemporary multimedia solutions to develop integrated marketing communication strategies.- Develop an in-depth understanding of up-to-date marketing communication concepts and techniques.- Learn the intellectual and practical knowledge of a wide range of integrated on and off-line communication skills.- Create a portfolio of work to show future employers a creative and innovative skill set.Embrace the changing nature of contemporary business and the marketing communications environment. Develop your intellectual knowledge of marketing communications and advertising, balancing theory and practice.**How you learn**The course is suitable if you don't meet the entry requirements for our BA (Hons) Marketing Communications and Advertising course, or you want extra preparation before starting degree-level study. You share the first year with other Sheffield Business School foundation year students, then move on to the degree.You are taught by experienced professionals with a range of advertising, public relations, sales and marketing communications experience. You are provided with an academic and professional advisor in each year of your studies who will support you with personal and professional development planning and review.You learn through- lectures- seminars- problem solving exercises- case studies- individual and group presentationIn the foundation year, you'll study wider business topics, while specialising in your chosen subject area. You'll learn useful skills such as academic writing, work in diverse teams and learn to utilise a wide variety of data sources. In doing so, you'll fully prepare yourself for undergraduate study.**Applied learning****Work placements**The course incorporates and actively encourages work-based and work-related learning. Work-based learning is primarily through optional placements, where the course allows you the opportunity to undertake an industry placement. This is typically 48 weeks long in your third year of study.Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. There are no tuition fees for the placement year and salaries of up to £22,000 are possible. If you are doing your work placement in another European country there may be funding available through the Erasmus programme (subject to the UK’s continued participation in the Erasmus programme following the Brexit transition period).**Live projects**In the third year of the course, you undertake a comprehensive set of activities focussed on employability, and in particular placements to support you in a year in industry. Work-related learning involves exercises that simulate the workplace and are run as part of modules on the course.**Networking opportunities**We are one of the few universities in the UK to have a student chapter linked to the CIM. This is a student learning community that complements and enhances your academic studies and allows you to link up with local professionals. Another way to prepare for your career is to make the most of your automatic membership of the Sheffield Hallam Student Marketing Society, which runs regular events with local and national employers.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 13,995per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

Choose a qualification

UCAS Points : 64

This must include at least 32 points from one A level or equivalent BTEC National qualifications excluding general studies For example:CC at A LevelMPP in BTEC Extended Diploma.A combination of qualifications, which may include AS levels and EPQ.

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University information

Sheffield Hallam University

  • University League Table

    67th

  • Campus address

    Sheffield Hallam University, City Campus, Howard Street, Sheffield, Sheffield, S1 1WB, England

Partnered with La Trobe University in Australia, the universities work together on research and innovation projects with global impact.
The GoGlobal scheme helps fund students to take up opportunities studying, working or volunteering abroad. All students have the opportunity to do this.
Students come from 125 countries. Sheffield Hallam has offices in China, Nigeria, India, Pakistan and Malaysia.

Subject rankings

  • Subject ranking

    75th out of 123 3

    61st out of 97 5

    49th out of 84 4

  • Entry standards

    / Max 209
    110 50%

    89th

    5
  • Graduate prospects

    / Max 100
    71 71%

    60th

  • Student satisfaction

    / Max 5
    4.06 81%

    34th

    17
  • Entry standards

    / Max 190
    112 56%

    59th

    2
  • Graduate prospects

    / Max 100
    56 56%

    68th

  • Student satisfaction

    / Max 5
    4.12 82%

    20th

    40
  • Entry standards

    / Max 200
    111 55%

    62nd

    1
  • Graduate prospects

    / Max 100
    76 76%

    28th

  • Student satisfaction

    / Max 5
    3.98 80%

    42nd

    12

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