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- University of Westminster, London
- Marketing Communications BA (Hons)
Course options
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Qualification
Bachelor of Arts (with Honours) - BA (Hons)
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Location
Main Site
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Study mode
Full time
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Start date
16-SEP-24
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Duration
4 Years
Course summary
The expansion of new media technologies and sophisticated customer profiling – covering everything from media consumption to recreational preferences – have increased the choice and importance of creative decisions in marketing strategy. Developed with input from current ‘marcomms’ practitioners, our professionally-focused degree will equip you with the creative and specialist knowledge, skills and capabilities to select the right media channels and craft the most effective messages.You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module.You will learn about consumer behaviour, customer relationships, branding and how to conduct and interpret the insight needed to inform communications and track the success of marketing campaigns. You’ll gain hands-on experience developing creative strategy by working on live client briefs from external marketers or, for example, designing an advert as part of a woke advertising campaign.Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency. It features a large touch screen and individual work stations that students can connect to, using laptops and mobile phones to present their campaigns.You could go on to work for a marketing communications department in-house for an organisation or you could choose to specialise in advertising, public relations (PR), brand management, direct and digital marketing for a creative agency or as a freelancer.
Application deadline
31 January
Tuition fees
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£ 15,400per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
Entry requirements
University information
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University League Table
112th
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Campus address
University of Westminster, London, 101 New Cavendish Street, LONDON, CITY OF WESTMINSTER, W1W 6XH, England
Subject rankings
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Subject ranking
88th out of 121 12
43rd out of 95 9
68th out of 91 4
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Entry standards
/ Max 214115 52%86th
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Graduate prospects
/ Max 10053.0 53%90th
20 -
Student satisfaction
/ Max 53.77 75%99th
17 -
Entry standards
/ Max 210120 58%59th
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Graduate prospects
/ Max 10074.0 74%13th
31 -
Student satisfaction
/ Max 54.01 80%35th
24 -
Entry standards
/ Max 191114 56%66th
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Graduate prospects
/ Max 10053.0 53%72nd
6 -
Student satisfaction
/ Max 53.76 75%75th
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