Marketing Communications BA (Hons)

Define the future of the communications industry: with new technologies constantly emerging, always-on audiences, and businesses increasingly focused on environmental and cultural issues, the industry needs fresh thinking. This is your chance to become part of that change. Seize this unique opportunity to study marketing communications in a dynamic, creative and agency-based environment. From marketing theory and problem solving to strategic planning and understanding consumer behaviour, you’ll develop the skills, ideas and solutions to shape the industry’s future. You will:Develop campaigns in answer to real briefs set by our industry partners. Manage the full process from strategy and planning to execution, working with Creative Advertising students. Evaluate real-world case studies to understand why campaigns work and develop a deep knowledge of the discipline. Gain experience of creative problem solving and strategic planning in teams and in a studio setting. Have the chance to learn about exciting new areas of digital marketing like UX and games. Have the opportunity to gain appropriate software skills used by the creative and related communications industries.