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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Birkbeck, University of London

  • Study mode

    Full time

  • Start date

    OCT-24

  • Duration

    1 year

Course summary

COURSE OVERVIEW

Marketing communications are messages and related media used to communicate with a market. Our MSc Marketing Communications explores and investigates the marketing communications business, how marketing communications work, how to plan a marketing communications campaign, and ethical considerations when implementing marketing communications in practice.

You will learn about organisational decision-making processes and how to define and solve marketing communications problems. You will also examine how marketeers formulate and implement policies, programmes and strategies, and consider marketing communications theory and practice in a range of industries and organisations, so you can identify appropriate practical tools.

TEACHING

Teaching may include formal lectures, seminars, and practical classes and tutorials. Formal lectures are used in most degree programmes to give an overview of a particular field of study. They aim to provide the stimulus and the starting point for deeper exploration of the subject during your own personal reading. Seminars give you the chance to explore a specific aspect of your subject in depth and to discuss and exchange ideas with fellow students. They typically require preparatory study.

CAREERS AND EMPLOYABILITY

Graduates can pursue career paths in advertising, media and event marketing, public relations, management, market research, and in local and national government. Possible professions include:

advertising executive

marketing executive

distribution officer

public relations officer

sponsorship officer

public affairs consultant

advertising copywriter.

Tuition fees

Students living in United States
(International fees)

£ 23,220per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Birkbeck, University of London

  • Campus address

    Birkbeck, University of London, Malet Street, Bloomsbury, London, Camden, WC1E 7HX, England

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