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Marketing Communications with AI Integration - BA (Hons)

University of Westminster, London

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University of Westminster, London

Course options

6 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    21-SEP-26

  • Duration

    4 Years

Course summary

The expansion of new media technologies and sophisticated customer profiling – covering everything from media consumption to recreational preferences – have increased the choice and importance of creative decisions in marketing strategy. Developed with input from current ‘marcomms’ practitioners, our professionally-focused degree will equip you with the creative and specialist knowledge, skills and capabilities to select the right media channels and craft the most effective messages.You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module.You will learn about consumer behaviour, customer relationships, branding and how to conduct and interpret the insight needed to inform communications and track the success of marketing campaigns. You’ll gain hands-on experience developing creative strategy by working on live client briefs from external marketers or, for example, designing an advert as part of a woke advertising campaign.

Tuition fees

Students living in United States
(International fees)

£ 17,600per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Westminster, London

University of Westminster, London

University of Westminster, London

  • University League Table

    123rd

  • Campus address

    Cavendish, 115 New Cavendish Street, London, Greater London, W1W 6UW, United Kingdom

VIEW PROFILE
The university has a strong reputation for being diverse and welcoming, with students and staff from over 160 countries around the world.
Students have access to Zone29, the university’s new careers and enterprise hub, and enjoy the opportunities and vibrant cultural life that London offers.
International students have a dedicated Welcome to the UK programme and FANS (Friends of Arriving New Students) programme, led by students.

Subject rankings

  • Subject ranking

    Marketing

    70th out of 90 1

  • Entry standards

    / Max 211
    119 56%

    49th

  • Graduate prospects

    / Max 100
    62.0 62%

    68th

    4

  • Student satisfaction

    / Max 4
    3.02 75%

    62nd

    33

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