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Marketing Communications with AI Integration BA (Hons)

University of Westminster

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University of Westminster

Course options

3 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    15-SEP-25

  • Duration

    3 Years

Course summary

The expansion of new media technologies and sophisticated customer profiling – covering everything from media consumption to recreational preferences – have increased the choice and importance of creative decisions in marketing strategy. Developed with input from current ‘marcomms’ practitioners, our professionally-focused degree will equip you with the creative and specialist knowledge, skills and capabilities to select the right media channels and craft the most effective messages.You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module.You will learn about consumer behaviour, customer relationships, branding and how to conduct and interpret the insight needed to inform communications and track the success of marketing campaigns. You’ll gain hands-on experience developing creative strategy by working on live client briefs from external marketers or, for example, designing an advert as part of a woke advertising campaign.Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency. It features a large touch screen and individual work stations that students can connect to, using laptops and mobile phones to present their campaigns.You could go on to work for a marketing communications department in-house for an organisation or you could choose to specialise in advertising, public relations (PR), brand management, direct and digital marketing for a creative agency or as a freelancer.

Application deadline

29 January

Tuition fees

Students living in United States
(International fees)

£ 17,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

University of Westminster

University of Westminster

University of Westminster

  • University League Table

    118th

  • Campus address

    University of Westminster, London, 101 New Cavendish Street, LONDON, CITY OF WESTMINSTER, W1W 6XH, England

VIEW PROFILE
The university has a strong reputation for being diverse and welcoming. It is home to students and staff from over 160 countries around the world.
Experienced lecturers use modern teaching methods, featuring teamwork, live industry briefs and opportunities to network with practising professionals.
Based in London, students have access to top employers and a vibrant cultural life including world-leading museums, galleries, libraries and music venues.

Subject rankings

  • Subject ranking

    Business & Management Stu

    87th out of 122 1

    44th out of 91 1

    69th out of 87 1

  • Entry standards

    / Max 221
    115 52%

    86th

  • Graduate prospects

    / Max 100
    54.0 54%

    106th

    16

  • Student satisfaction

    / Max 4
    3.05 76%

    63rd

    36

  • Entry standards

    / Max 206
    120 58%

    58th

  • Graduate prospects

    / Max 100
    73.0 73%

    25th

    12

  • Student satisfaction

    / Max 4
    3.28 82%

    14th

    21

  • Entry standards

    / Max 204
    114 56%

    65th

  • Graduate prospects

    / Max 100
    60.0 60%

    72nd

  • Student satisfaction

    / Max 4
    3.11 78%

    29th

    46

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