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Marketing Communications with Public Relations BA (Hons)

Bournemouth University

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Sandwich / Placement

  • Start date

    20-SEP-21

  • Duration

    4 Years

Course summary

This is one of 4 Marketing Communications courses available to study at BU. Public relations is practiced in a range of sectors and industries. The focus of public relations is to build lasting relationships and positive reputations, through communication with an organisation's stakeholder groups, in order to achieve mutually beneficial gain. As a graduate of this course, you will be equipped to enter a variety of potential careers where it is vital to have knowledge and expertise in managing stakeholder relationships and reputation, and enacting the technical and strategic communication advisor roles. - Develop a solid understanding of the historical roots of marketing communications, with a specific focus on public relations and the fast-paced, rapidly changing context in which it takes place globally- Apart from developing technical skills that will enable you to enter the profession, also hone your skills in strategic public relations management, crisis communication, influencer relations and event management, to name a few- Graduate with highly-developed interpersonal and communication skills- Get a head start in the industry from working on live briefs for unit assessments and learning from professionals in our masterclass series- Gain Chartered Institute of Marketing (CIM) and Chartered Institute of Public Relations (CIPR) professional qualifications during your studies, as well as exemptions towards a CIM Diploma in Professional Marketing after graduating- Study abroad for a semester at one of our partner universities in Thailand, USA, Belgium, France or Turkey- Put your skills to the test in The Pitch, the CIM’s nationwide competition where you'll be set a real-life marketing challenge by a leading global brand and pitch your ideas as a team in front of business professionals- Help organise the Mike Warne Event in your final year of study, the only student-organised event in the whole of the CIM’s national event programme, bringing together leaders in the industry- Complete a work placement anywhere in the world, giving you the chance to make great career contacts and bolster your blossoming resume.

Application deadline

15 January 2020

Tuition fees

Students living in United States
(international fees)

£ 14,100per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Bournemouth University

  • University League Table

    86th

  • Campus address

    Bournemouth University, Talbot Campus, Fern Barrow, Poole, Poole, BH12 5BB, England

Opportunity of a work placement on all undergraduate courses and most postgraduate courses.
Home to the UK's only Centre for Excellence in Media Practice (CEMP).
Recognised by the UN World Tourism Organisation (UNWTO) as a centre of excellence in tourism.

Subject rankings

  • Subject ranking

    69th out of 123 5

    45th out of 97 3

    38th out of 84 3

  • Entry standards

    / Max 209
    118 54%

    70th

    4
  • Graduate prospects

    / Max 100
    68 68%

    73rd

  • Student satisfaction

    / Max 5
    3.93 79%

    75th

    32
  • Entry standards

    / Max 190
    121 60%

    42nd

    2
  • Graduate prospects

    / Max 100
    60 60%

    57th

  • Student satisfaction

    / Max 5
    3.93 79%

    67th

    12
  • Entry standards

    / Max 200
    113 56%

    54th

    13
  • Graduate prospects

    / Max 100
    76 76%

    28th

  • Student satisfaction

    / Max 5
    4.03 81%

    34th

    3

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