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Marketing for the Creative Industries MSc

University of Leicester

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    University of Leicester

  • Study mode

    Full time

  • Start date

    27-SEP-21

  • Duration

    1 year

Course summary

Course description

Our innovative MSc Marketing for the Creative Industries will offer an insight into marketing in the context of the creative industries, relating to organisations that focus on creative areas such as art, fashion, music, film, graphic design, dramatic arts and digital design. You will be taught by lecturers who have worked and published in the field of cultural and creative marketing and the course reflects contemporary developments in research and practice in marketing in creative organisations.

Connections will also be made with the research and industry community in creative and cultural field, via visiting speakers and live projects.

The course content reflects a growing trend towards a synergy between the arts and marketing in businesses, particularly in the UK. In addition to studying traditional and digital marketing theory and practice, you will learn the importance of social and environmental sustainability for businesses. You will gain teamwork, planning and organisation skills to prepare you for roles in organisations within the creative industries in both the public and private sector. You will also develop analytical skills to help interpret marketing theory in the context of the creative industries, enabling you to undertake projects as marketing consultants and advisors, through live projects with practitioners from both local and national organisations.

Careers and employability

Our Business, Management and Human Resource courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.

By taking the MSc Marketing for the Creative Industries, you will acquire academic and professional knowledge in the areas of marketing, consumer behaviour, marketing research, innovation, branding and communications, which will enhance your professional development and career prospects

Tuition fees

Students living in United States
(international fees)

£ 18,935per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

University of Leicester

  • University League Table

    38th

  • Campus address

    University of Leicester, University Road, Leicester, Leicestershire, LE1 7RH, England

More than 4,000 international students call Leicester home, sharing their cultures, faiths and ideas with each other and with students and staff across campus.
Leicester is in the centre of England with great transport links, making it easy to explore the whole country while studying there.
Want to explore further afield? Leicester has great European links – with one change of train, Leicester students can be in Paris by lunchtime.

Subject rankings

  • Subject ranking

    15th out of 97

    23rd out of 84 1

  • Entry standards

    / Max 190
    128 63%

    31st

    5
  • Graduate prospects

    / Max 100
    78 78%

    11th

  • Student satisfaction

    / Max 5
    3.95 79%

    62nd

    2
  • Entry standards

    / Max 200
    139 68%

    20th

    12
  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 5
    3.60 72%

    79th

    13

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