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Marketing - MA (Hons)

Heriot-Watt University

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Heriot-Watt University

Course options

2 options available

  • Qualification

    Master of Arts (with Honours) - MA (Hons)

  • Location

    Edinburgh Campus

  • Study mode

    Full time

  • Start date

    08-SEP-25

  • Duration

    4 Years

Course summary

The Chartered Institute of Marketing (CIM) accredited MA (Hons) Marketing programme at Heriot-Watt University is designed to develop key knowledge and skills related to professional marketing practices.

Throughout our Marketing degree, your learning will focus on three central themes that we believe will be key for future marketing professionals:

  • Global marketing
  • Digital marketing 
  • Sustainable marketing

The Marketing programme is taught by our internationally respected faculty, who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practices from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.

During this hands-on degree, you’ll develop knowledge, understanding, and subject skills related to the principles and practices of modern marketing. You’ll be prepared for employment in a variety of marketing careers and will have opportunities to develop links with industry. You’ll gain a strong background on marketing-related topics, including consumer behaviour, logistics and supply, marketing communications, marketing of SMEs, marketing strategy, purchasing and retail studies. Beyond subject-specific knowledge, you’ll develop personal abilities in teamwork, communication, and presentation.

Each specialist course included in the programme will equip you with highly employable expertise and skills in marketing, from fundamentals of marketing to global strategic marketing, consumer behaviour, and integrated marketing communications. You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll have the relevant knowledge and skills to thrive in both academic study and the professional practice of marketing.

Tuition fees

Students living in United States
(International fees)

£ 19,456per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Heriot-Watt University

Heriot-Watt University

Heriot-Watt University

  • University League Table

    25th

  • Campus address

    Heriot-Watt University, Riccarton, Edinburgh, Edinburgh, City Of, EH14 4AS, Scotland

VIEW PROFILE
One of Scotland's most international universities. With five global campuses, you will join over 24,000 students and 166,000 alumni in 190 countries.
Global companies actively seek out Heriot-Watt graduates due to the industry-informed programmes that equip you with the right skills to succeed.
Opportunities to transfer seamlessly between campuses in Dubai, Malaysia and Scotland through the university’s ‘Go Global’ scheme.

Subject rankings

  • Subject ranking

    Marketing

    51st out of 90 23

  • Entry standards

    / Max 211
    166 79%

    7th

  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 5
    2.85 71%

    87th

    30

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