Marketing Management and Business BA (Hons)

If you already have an HND or foundation degree, this course will allow you to top it up to an honours degree with just one year of additional study. You’ll build on your all-round knowledge of business including organisational theory, business models, and factors that underpin a firm’s ability to deliver on the triple bottom line.The course also includes specialist modules in marketing that cover topics like buyer behaviour, marketing communications, marketing management and marketing strategy. With a marketing specialism as part of your degree award, you’ll have an extra edge in employability.There’s plenty of support for you to develop the academic study skills that are required. Whatever your background, we’ll help you take the more critical, deeper and research-informed approach that’s needed for an honours degree at a UK university.On graduation you’ll be equipped to embark on a business- or marketing-related career. Past students have been highly commended by employers for their professionalism. Marketeers affect everyone’s lives and so could you.The relevance, rigour and internationalisation of the course are set to meet some of the highest and most demanding levels of accreditation. The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at the Times Higher Education Awards 2015.