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Marketing Management BA (Hons)

University of Westminster, London

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University of Westminster, London

Course options

4 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    JAN

  • Duration

    3 Years

Course summary

This is a general undergraduate degree in marketing, for those who see their future career in marketing, but do not, at this stage, wish to specialise any further. Our degrees in marketing have a shared first year which allows you to experience all the main areas in marketing before you finalise your degree to match your career choice. We provide relevant exemptions from the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM).Marketing managers are responsible for deciding what products to sell, to whom, for what price, where, when and how. They have to set and achieve the sales targets, and ensure the profits and repeat business. As such, marketing management is considered by many to be one of the most stimulating and satisfying careers, and this course will enable you to develop the knowledge and skills needed to pursue such a career.The modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing.In addition to subject knowledge, throughout the course you will develop the transferable skills which are required for a career in marketing. Perhaps more than in any other area of business you will need to be able to work effectively in teams, solve problems, develop critical and creative thinking, and present your ideas persuasively.Teaching methods focus on active student learning through seminars, workshops, problem-based and blended learning (including group work in Years 1 and 2) designed to engage your interest.Assessment methods may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 14,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

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QUALIFICATION TYPE

A level

A level : BBC - ABB

Students should have A Levels - BBC to ABB.

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University information

University of Westminster, London

University of Westminster, London

  • University League Table

    114th

  • Campus address

    University of Westminster, London, 101 New Cavendish Street, LONDON, CITY OF WESTMINSTER, W1W 6XH, England

VIEW PROFILE
The university has a strong reputation for being one of the most diverse and welcoming, international universities in the UK.
Experienced lecturers use modern teaching methods, featuring teamwork, live industry briefs and opportunities to network with practising professionals.
Based in London, students have access to top employers and a vibrant cultural life including world-leading museums, galleries, libraries and music venues.

Subject rankings

  • Subject ranking

    Marketing

    70th out of 92 23

  • Entry standards

    / Max 200
    124 65%

    31st

    2

  • Graduate prospects

    / Max 100
    60.0 60%

    68th

    30

  • Student satisfaction

    / Max 5
    3.70 74%

    87th

    12

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