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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    13-SEP-21

  • Duration

    4 Years

Course summary

This is a general undergraduate degree in marketing, for those who see their future career in marketing, but do not, at this stage, wish to specialise any further. Our degrees in marketing have a shared first year which allows you to experience all the main areas in marketing before you finalise your degree to match your career choice. We provide relevant exemptions from the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM).Marketing managers are responsible for deciding what products to sell, to whom, for what price, where, when and how. They have to set and achieve the sales targets, and ensure the profits and repeat business. As such, marketing management is considered by many to be one of the most stimulating and satisfying careers, and this course will enable you to develop the knowledge and skills needed to pursue such a career.The modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing.In addition to subject knowledge, throughout the course you will develop the transferable skills which are required for a career in marketing. Perhaps more than in any other area of business you will need to be able to work effectively in teams, solve problems, develop critical and creative thinking, and present your ideas persuasively.Teaching methods focus on active student learning through seminars, workshops, problem-based and blended learning (including group work in Years 1 and 2) designed to engage your interest.Assessment methods may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.

Application deadline

15 January 2020

Tuition fees

Students living in United States
(international fees)

£ 14,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Westminster, London

  • University League Table

    111th

  • Campus address

    University of Westminster, London, 101 New Cavendish Street, LONDON, CITY OF WESTMINSTER, W1W 6XH, England

With students coming from 170 nations around the globe, Westminster is one of the most internationally diverse universities in the UK.
Courses at Westminster aim to prepare students for industry and ensure that work experience and placement opportunities are accessible to all.
Westminster offers a wide range of scholarships, including a fully-funded postgraduate award, supporting students from over 50 countries across the world.

Subject rankings

  • Subject ranking

    47th out of 84 7

  • Entry standards

    / Max 200
    124 61%

    33rd

    11
  • Graduate prospects

    / Max 100
    74 74%

    38th

  • Student satisfaction

    / Max 5
    3.76 75%

    75th

    4

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