Marketing Management BSc (Hons)

In a fast-changing and dynamic business environment, the role of marketing professionals has become more critical in ensuring the long-term success and survival of organisations and brands.

The three-year Marketing Management BSc (Hons) will provide you with the skills and experience to become a marketing professional, and the confidence to progress into several roles, from product marketing to public relations.

Your study will include specialisms such as branding, consumer psychology, market research and digital marketing, while also considering the environmental and ethical dimensions of marketing practice.

Right from the first year you will engage in live client project work, putting your developing skills and knowledge into practice and develop innovative approaches to solving marketing problems.

The course is accredited by the Chartered Institute of Marketing (CIM) giving you the opportunity to graduate with a degree and a CIM Diploma in Professional Marketing depending on which modules you choose.

Graduate Destinations

Graduating with a specialist degree in marketing improves your employment prospects in this highly competitive sector. After graduating you will be well qualified for roles such as:

• Marketing executive
• Market researcher
• Brand executive
• Advertising account executive
• Public relations officer
• Digital marketing account executive
• Social media executive