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Marketing Management MA

University of Westminster, London

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University of Westminster, London

Course options

2 options available

  • Qualification

    MA - Master of Arts

  • Location

    Marylebone Campus

  • Study mode

    Full time

  • Start date

    21-SEP-26

  • Duration

    1 Year

Course summary

Course summary In an ever-evolving global business landscape, strategic marketing is crucial in shaping every facet of business operations. It informs decisions relating to sustaining consumer demand, enhancing profitability, building brand reputation and maintaining a competitive edge. Our Marketing Management MA/MSc integrates the latest digital and analytical marketing practices, equipping you to thrive in this dynamic and exciting field. Whether you choose the MA or the MSc, this course aims to grow your managerial effectiveness in the increasingly digitised, automated and globalised marketing field. It will deepen your understanding of the relationship between the marketing function, the broader organisation, and the organisation and its customers. This enables you to adopt a holistic, forward-looking approach to marketing to achieve long-term sustainable competitive advantage. Suitable for existing marketers keen to adopt a strategic approach to marketing management or those from a non-marketing background, our balanced portfolio has been designed to deliver the breadth and depth of knowledge required to excel in marketing strategy, market research, digital and global marketing, and creating and communicating brand value. All students will initially be enrolled on the Marketing MA to allow time to appreciate the different aspects of each pathway and reflect on individual abilities, strengths and future career development. You will decide which pathway to follow during the first semester. The MA explores how creativity and innovation, in tandem with analytical skills, can be used to add value to marketing campaigns and strategies.

Application deadline

04/09/2026

Tuition fees

Students living in United States
(International fees)

£ 20,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Westminster, London

University of Westminster, London

University of Westminster, London

  • University League Table

    115th

  • Campus address

    Cavendish, 115 New Cavendish Street, London, Greater London, W1W 6UW, United Kingdom

VIEW PROFILE
The university has a strong reputation for being diverse and welcoming, with students and staff from over 160 countries around the world.
Students have access to Zone29, the university’s new careers and enterprise hub, and enjoy the opportunities and vibrant cultural life that London offers.
International students have a dedicated Welcome to the UK programme and FANS (Friends of Arriving New Students) programme, led by students.

Subject rankings

  • Subject ranking

    Marketing

    70th out of 93

  • Entry standards

    / Max 198
    116 59%

    43rd

  • Graduate prospects

    / Max 100
    56.0 56%

    62nd

    6

  • Student satisfaction

    / Max 4
    3.20 80%

    25th

    37

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