Marketing Management MSc

Course description

• Explore consumer decision-making, marketing communications, branding and customer satisfaction – all within a global context
• Put what you learn into practice by working on real projects for real businesses to help shape their future success
• Take the opportunity to join a local company on a marketing internship, deepening your professional insights and improving your career prospects
• Draw inspiration from an MSc Marketing Management teaching team with extensive marketing experience, including researchers who are breaking new ground in market sensing
• Learn alongside students from around the world, so you’ll benefit from sharing global business experiences
• This programme is also available to study full-time over 18 months, giving you a study break over the summer to add valuable work experience to your CV.

Leading employers worldwide increasingly expect their marketing staff – experienced professionals and new recruits alike – to have a specialist degree such as an MSc. Our course is designed to give you a thorough understanding of the core concepts of marketing and to practise these in safe but realistic business and marketing situations. Building on the broad contextual aspects of marketing, you’ll focus on how to create and implement strategic marketing plans and how to manage brands. Our emphasis is on fostering your creativity, helping you to address marketing challenges in new and original ways. Every module has an international dimension to enhance your global perspectives too. We also aim to develop your practical and creative skills beyond the operational and functional so that you gain a more strategic level of understanding.

A widely respected postgraduate qualification, our MSc Marketing Management is a powerful way to set yourself apart in an increasingly competitive job market. You will benefit not only from a broad training in the key marketing concepts but also from our strong focus on marketing management and leadership skills. It means you can differentiate yourself further still from graduates with general marketing degrees. By the time you complete your MSc Marketing Management, you will have experienced many different aspects of marketing and will be ideally placed to start or resume your career in the profession or even to move into broader business and management spheres.