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Viewing as a student from United States living in United States interested in Undergraduate courses

Marketing Management Top-up BA (Hons)

University College Birmingham

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Flexible learning

  • Start date


  • Duration

    3 Years

Course summary

**Course snapshot**Marketing is a dynamic business, with social media and e-commerce transforming the way many service sector companies manage their marketing approach. Trained professionals with proven e-marketing skills are in high demand within business both online and on the high street. UCB's Marketing Management Top-up course will give you a thorough grounding in marketing practice, creativity and innovation to help you succeed in management in this sector, and our extensive industrial contacts will enable you to work with professional practitioners and apply theory to practice. Our course is recognised by the Chartered Institute of Marketing (CIM) and is accredited by the University of Birmingham, one of the world's leading academic institutions.**Who’s the course for?**This course is designed for anyone who has previously studied a relevant subject and is interested in a career in marketing management or related areas.**Why should I study the course?**- **PRACTICAL APPLICATION** – Get involved in live projects, case studies, PR and promotional work with market research and planning briefs conducted with local organisations- **ENRICHMENT** – Engage with industry professionals through guest lectures, workshops and other activities to bring your learning to life- **SPECIALISE YOUR STUDIES** – Select from a variety of specialist optional modules, such as Enterprise Risk Management or Advertising and Media Management**Great. Tell me some more**As part of your course, you will carry out a detailed investigation into a relevant marketing issue of your choice. This can be delivered as a traditional written dissertation, or a practical marketing showcase exhibition, where you'll have the chance to develop a concept, idea or process and present it to industry professionals.Our strong links with industry give you the opportunity to gain valuable work experience alongside your studies. Our hired@UCB employability team will assist you in finding relevant work to support your future career plans.**What skills will I gain?**You will develop and demonstrate technical, creative, supervisory and managerial skills, giving you the ideal preparation for a successful career in marketing management.You will also learn how to evaluate the success of marketing activities through a range of innovative assessments, including e-debates, academic posters, action plans and digital diaries.Our range of optional modules will enable you to enhance your skills in other specialist areas such as brand management, advertising and media management or enterprise risk management.Your research project will allow you to demonstrate your independent study skills and, in the case of the marketing showcase exhibition, valuable experience of developing and presenting concepts within an industry context.**What about the future?** Past graduates from this course have secured jobs in event promotions, sales management and marketing research, while many of our graduates have also pursued entrepreneurial ambitions and started their own businesses.Completing this course will prepare you to enter a variety of career pathways including:- Advertising and media- Communications and marketing- Finance- The health and education sectors- Public relationsIf you wish to continue your studies, you will also be able to move on to a postgraduate level qualification.

Tuition fees

Students living in United States
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Entry requirements

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A relevant HND or a foundation degree in the areas of Marketing Management, Business Management, Finance and Business, with 240 credits.


University information

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University College Birmingham

  • Campus address

    University College Birmingham, Summer Row, Birmingham, Birmingham, B3 1JB, England

25% of the university’s students are from overseas, with undergraduates from around 65 countries across Europe, America, Africa, the Middle East and Far East.
Many of the university’s courses are offered in partnership with the University of Birmingham.

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