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Marketing Management with Foundation Year BA (Hons)

University of Wolverhampton

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    University of Wolverhampton

  • Study mode

    Full time

  • Start date

    20-SEP-21

  • Duration

    4 Years

Course summary

The BA (Hons) Marketing Management with Foundation Year course aims to provide the student with an underpinning knowledge and understanding of business and how marketing theories and their strategic applications to organisations operating within a highly digitised and challenging global business environment can be applied.Through the use of a wide range of approaches and e-learning forums students will learn varied aspects of marketing principles essential to the work of marketing professionals including: marketing planning and strategy, digital marketing techniques, consumer behaviour, advertising, communication with customers, pricing, distribution, selling techniques, building relationships with stakeholders and researching markets. Throughout the course students will learn practical skills, including IT, numerical and communication skills, much of this will be underpinned by real life examples.The foundation year of this course is designed to offer applicants who do not have the required qualifications, a programme which will equip them with a robust toolkit of academic, digital and personal skills required for successful study in higher education. It also provides an understanding of, and insight into, a range of disciplines that underpin their chosen programme of study. In the foundation year students will develop their ability to gain the most out of structured in-class study, and also to manage and evaluate their own independent learning. This wide range of transferable skills is of immense value in both undergraduate study and graduate employment. Upon successful completion of the foundation year, students will have the opportunity to develop their knowledge and understanding of their subject area to degree level.The BA (Hons) Marketing Management with Foundation Year course provides an option for students to pursue a one-year work placement in employment, either in the UK or abroad. In addition to this by studying on the BA (Hons) Marketing Management with Foundation Year, students will be able to access a wide variety of internships (both paid and unpaid), which will further develop their knowledge and application of marketing management techniques in practice.

Application deadline

15 January 2020

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

University information

University of Wolverhampton

  • University League Table

    121st

  • Campus address

    University of Wolverhampton, Wulfruna Street, Wolverhampton, Wolverhampton, WV1 1LY, England

The Centre for International Development and Training (CIDT) has a 45-year track record of working in almost 140 countries.
Each year the university welcomes students from over 130 nations, studying at one of its UK campuses or partner institutions overseas.
The university offers degrees in: China, Hong Kong, India, Nepal, Oman, Greece, Singapore, UAE, Sri Lanka, Myanmar, France.

Subject rankings

  • Subject ranking

    81st out of 84 3

  • Entry standards

    / Max 200
    93 46%

    77th

    6
  • Graduate prospects

    / Max 100
    58 58%

    64th

  • Student satisfaction

    / Max 5
    3.94 79%

    53rd

    2

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