Marketing Management (MA)

ABOUT THE COURSE

The MA in Marketing Management fosters critical marketing thinking, based on leading edge theory. It will expand students’ marketing and management capabilities, in preparation for leading and directing organisations effectively in a rapidly changing, complex and increasingly digital and global economy.

Focusing on knowledge and skills development at both a strategic and operational level, key specialisms such as digital and social media marketing, strategic marketing, branding and marketing communications, consumer behaviour and marketing research are explored within an international context. Throughout the programme an understanding of the networked nature of marketing and business is developed and students are encouraged to cultivate innovative solutions to complex marketing management problems.

This programme will appeal to students from across the world who are looking to earn a highly relevant postgraduate qualification which acknowledges and engages with the political, economic and socio-cultural differences that are present in complex and dynamic global business environments. You will be exposed to new ways of approaching problems and issues faced by the modern business and learn how to apply marketing management theories practically and successfully to solve them.

The MA in Marketing Management has also been designed to assist professionals to capitalise on their previous experience and develop their capabilities to help take their career prospects to the next level. Student learning will be enhanced through our common core of Business Strategy. This seeks to challenge students to think about Business on a number of levels, develop their understanding of what it takes to direct organisations across the Business sectors and become more effective and efficient in the rapidly changing and complex global economy.

Why choose Liverpool Hope?

The MA in Marketing Management at Liverpool Hope University adds value to first degrees by developing in individuals an integrated and critically aware understanding of management and organisations, and assisting them to take effective roles within them. The programme has been specifically designed to ensure that it meets the requirements of: • QAA Subject Benchmark statement for Master’s Awards in Business and Management 2015

Students will be able to draw on the wide areas of academic scholarship and expertise brought to the course by well published academics, experienced business consultants and industry experts.

CAREERS

The MA in Marketing Management opens up a vast array of career opportunities, as you will develop a broad-ranging knowledge and skills base that can be applied to virtually any marketing and organizational setting, across business sectors both in the UK and overseas.

Graduates from this programme may go on to become marketing directors / managers, executive brand managers, Digital marketing executives, marketing consultants, senior executives or start up their own business. You may also opt for further study by progressing to a PhD.