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  • Undergraduate courses
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Course options

  • Qualification

    MPhil - Master of Philosophy

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    OCT-21, FEB-22

  • Duration

    2 years

Course summary

f you're ready to take your existing expertise in Marketing into a postgraduate research degree qualification, Portsmouth is the perfect place to do it.

Our Marketing research covers advertising, branding, digital marketing, tourism marketing, marketing & society and related disciplines such as computing, economics, psychology and statistics – and when you study with us for a postgraduate research degree, you'll play your part in transforming our expertise into action.

We analyse both existing and emerging business models and consumer segments, help businesses to better understand their markets and consumers, and regularly collaborate with businesses on research projects so they can use our insights to directly improve their marketing. We're also exploring how disruptive technology, the digitalisation of retail process and access to big data is shaping today's markets and businesses.

We apply quantitative research methods such as experiments, regressions and structural equation models to measure causal effects on variables relevant to our research. We also use qualitative research techniques such as ethnography and storytelling to explore consumer decision processes at a detailed level.

What can a postgraduate research degree do for my career?

Once you complete your postgraduate research degree, you'll be a highly-skilled researcher with the knowledge and skills to make an impact in many different industries.

Your postgraduate research qualification demonstrates to potential employers that you're an intelligent, capable and motivated person, with provable abilities and experience in critical thinking, problem-solving, project management, communication, leadership and creativity.

You'll also learn subject-specific skills, with practical applications – such as how to investigate relevant marketing ideas and apply rigorous methods.

After researching with us, our successful postgraduate research candidates have gone on to impressive positions in a variety of fields, within both academia and industry.

Tuition fees

Students living in United States
(international fees)

£ 16,300per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Portsmouth

  • University League Table

    61st

  • Campus address

    University of Portsmouth, University House, Winston Churchill Avenue, Portsmouth, Portsmouth, PO1 2UP, England

Around 4,000 of the university’s 25,000 students come from 150 countries around the world, and the Global Community networking scheme helps them to meet.
The University of Portsmouth Global team is dedicated to supporting international students from enquiry, through application and arrival, to graduation.
International students can get specialist advice on matters including visas and immigration, settling in to the UK and adjusting to a new culture.

Subject rankings

  • Subject ranking

    21st out of 84 2

  • Entry standards

    / Max 200
    117 57%

    49th

  • Graduate prospects

    / Max 100
    90 90%

    3rd

  • Student satisfaction

    / Max 5
    3.86 77%

    64th

    9

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