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Marketing (International Marketing) MSc (PGCert PGDip)

University of Brighton

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Moulsecoomb Campus

  • Study mode

    Full time

  • Start date

    27-SEP-21

  • Duration

    1 year

Course summary

Our Marketing (International Marketing) MSc is designed for those seeking to develop their knowledge of global and multi-cultural marketing – positioning you for a career in a multinational organisation.

On the course, you will learn both theory and practice of international marketing at an advanced level, providing you with an in-depth, critical understanding of research methodologies, and marketing planning and strategy.

You will examine how cultural differences, new technologies and the rapid emergence of economies such as Brazil, Russia, China and India create both opportunities and challenges.

You will gain practical experience from live projects, critically analysing and developing strategies for real clients. This commercial marketing experience will give you a head start when entering the jobs market.

This course is part of our Marketing MSc programme. All students complete the same core modules, then from the end of your first term you can tailor your course with specialisms and option modules.

Marketing MSc
Marketing (Digital Marketing) MSc
Marketing (Social Marketing) MSc
Marketing (Branding and Communications) MSc.

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules. This specialist route includes one subject-specific module (International Marketing), but also shares a range of option modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Career prospects

A Marketing (International Marketing) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors such as:

advertising
branding
communications
creative and design
digital marketing
direct marketing
event management
market research
marketing (general)
media
product marketing
public relations
sales.

The course is ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.

Students can exit with PGDip & PGCert.

Tuition fees

Students living in United States
(international fees)

£ 15,300per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Brighton

  • University League Table

    112th

  • Campus address

    University of Brighton, Mithras House, Lewes Road, Brighton, Brighton & Hove, BN2 4AT, England

Employability is embedded into every course, helping students to develop transferable and personal skills.
The university is set between the sea and the South Downs National Park and has easy access to London.
International students are guaranteed a place in halls of residence.

Subject rankings

  • Subject ranking

    41st out of 84 1

  • Entry standards

    / Max 200
    112 55%

    57th

    9
  • Graduate prospects

    / Max 100
    72 72%

    45th

  • Student satisfaction

    / Max 5
    4.07 81%

    25th

    21

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