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Marketing (Branding and Communications) MSc (PGCert PGDip)

University of Brighton

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Moulsecoomb Campus

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    1 year

Course summary

Our Marketing (Branding and Communications) MSc programme will develop your understanding of marketing from a strategic perspective. This course allows you to specialise and deepen your knowledge as you develop competitive brand management strategies.

This programme is ideal for those seeking to launch a career in marketing and communications, as well as those looking to further progress their knowledge.

On the course, you will learn both theory and practice of marketing at an advanced level, providing you with an in-depth, critical understanding of research methodologies, and marketing communications planning and strategy.

You will gain practical experience from live projects, critically analysing and developing strategies for real clients. Project briefs vary from launching a new product to expansion strategies. This commercial marketing experience will give you a head start when progressing your career.

This course is part of our Marketing MSc programme. All students complete the same core modules, then from the end of your first term you can tailor your course with specialisms and option modules. Other courses include:

Marketing MSc
Marketing (Digital Marketing) MSc
Marketing (Social Marketing) MSc
Marketing (International Marketing) MSc.

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules.

This specialist route includes one subject-specific module (Branding and Communications), but also shares a range of option modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, where you will make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Career prospects

A Marketing (Branding and Communications) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors including advertising, branding, communications, digital marketing, direct marketing, event management, public relations and sales.

The course is also ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.

Students can exit with PGDip & PGCert.

Tuition fees

Students living in United States
(international fees)

£ 15,300per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Brighton

  • University League Table

    80th

  • Campus address

    University of Brighton, Mithras House, Lewes Road, Brighton, Brighton & Hove, BN2 4AT, England

Employability is embedded into every course, helping students to develop transferable and personal skills.
The university is set between the sea and the South Downs National Park and has easy access to London.
International students are guaranteed a place in halls of residence.

Subject rankings

  • Subject ranking

    65th out of 122 17

    59th out of 92 18

  • Entry standards

    / Max 209
    108 51%

    88th

    1
  • Graduate prospects

    / Max 100
    72.0 72%

    43rd

    49
  • Student satisfaction

    / Max 5
    3.81 76%

    100th

    7
  • Entry standards

    / Max 200
    108 56%

    61st

    4
  • Graduate prospects

    / Max 100
    70.0 70%

    43rd

    2
  • Student satisfaction

    / Max 5
    3.73 75%

    82nd

    57

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