MSc - Master of Science
Our Marketing (Branding and Communications) MSc programme will develop your understanding of marketing from a strategic perspective. This course allows you to specialise and deepen your knowledge as you develop competitive brand management strategies.
This programme is ideal for those seeking to launch a career in marketing and communications, as well as those looking to further progress their knowledge.
On the course, you will learn both theory and practice of marketing at an advanced level, providing you with an in-depth, critical understanding of research methodologies, and marketing communications planning and strategy.
You will gain practical experience from live projects, critically analysing and developing strategies for real clients. Project briefs vary from launching a new product to expansion strategies. This commercial marketing experience will give you a head start when progressing your career.
This course is part of our Marketing MSc programme. All students complete the same core modules, then from the end of your first term you can tailor your course with specialisms and option modules. Other courses include:
Marketing (Digital Marketing) MSc
Marketing (Social Marketing) MSc
Marketing (International Marketing) MSc.
The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.
All of our Marketing MSc courses share six core modules.
This specialist route includes one subject-specific module (Branding and Communications), but also shares a range of option modules which enable you to tailor the course to your interests and career aspirations.
In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, where you will make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.
A Marketing (Branding and Communications) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.
The course has been designed for people wanting a successful and rewarding career in sectors including advertising, branding, communications, digital marketing, direct marketing, event management, public relations and sales.
The course is also ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.
Students can exit with PGDip & PGCert.
- United States
- Antigua & Barbuda
- Bosnia and Herzegovina
- Burkina Faso
- Cabo Verde
- Central African Republic
- Congo (Democratic Republic)
- Costa Rica
- Czech Republic
- Dominican Republic
- East Timor
- El Salvador
- Equatorial Guinea
- Hong Kong
- Ivory Coast
- Korea DPR (North Korea)
- Marshall Islands
- New Zealand
- Northern Ireland
- Palestinian Authority
- Papua New Guinea
- Puerto Rico
- Republic of Ireland
- San Marino
- Sao Tome and Principe
- Saudi Arabia
- Sierra Leone
- Solomon Islands
- South Africa
- South Korea
- South Sudan
- Sri Lanka
- St Vincent
- St. Kitts & Nevis
- St. Lucia
- Trinidad & Tobago
- United Kingdom
- Vatican City
- Western Samoa
£ 15,300per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University League Table
University of Brighton, Mithras House, Lewes Road, Brighton, Brighton & Hove, BN2 4AT, England
65th out of 122 17
59th out of 92 18
Entry standards/ Max 209108 51%
Graduate prospects/ Max 10072.0 72%
Student satisfaction/ Max 53.81 76%
Entry standards/ Max 200108 56%
Graduate prospects/ Max 10070.0 70%
Student satisfaction/ Max 53.73 75%