Marketing MSc

Overview

You'll gain a strong foundation in marketing theory and practice with our MSc Marketing. We encourage innovative and creative approaches to your learning with:

live case-studies
consultancy projects
skills workshops.

You will be part of an inclusive, international learning environment. You will combine theory and practice to develop the key skills that employers are looking for. And you will gain an understanding of:

customer behaviours and expectations, and the variety of channels used to interact with customers
analysing marketing data
devising marketing strategy for global brands and organisations.

You will develop the decision-making skills and rationale to devise marketing plans and communications. And you can develop an area of marketing expertise, with a range of specialist modules, giving you more career options.

If you start in September you can opt to take a year's paid supervised work placement in a marketing role. This work experience you will prepare you for your future career.

After you graduate

Career prospects

Our Graduates are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, and in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, hospitality, travel, publishing and manufacturing. Current employers include:

Johnson & Johnson
Hitachi
DK
Avis
PWC

As well as a number of small and medium sized ‘digital’ agencies.

Examples of our graduates’ positions in marketing include:

marketing managers
marketing planners
brand managers
corporate communication managers
social media community managers.

Accreditation(s)

Chartered Institute of Marketing, Institute of Direct and Digital Marketing.