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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Mile End

  • Study mode

    Full time

  • Start date

    16-SEP-24

  • Duration

    1 year

Course summary

Explore the theoretical and practical sides of marketing, and how it can help explain and address contemporary business and societal issues.

Study key concepts in marketing and choose from a wide range of optional modules covering different aspects of business.

Study global brands and their roles in creating relationships in a global market.

Learn how to design a range of marketing strategies.

Learn to recognise ethical dilemmas in marketing and apply ethical and organisational values to situations and choices.

This programme aims to teach you to:

Identify, analyse and evaluate marketing problems and plan, design, and recommend solution strategies.

Plan and conduct research through independent study.

Develop a sound understanding of contemporary business and organisational contexts.

Apply theories, models and frameworks to aid decision making within organisations.

Apply your knowledge to complex marketing issues, to improve management and marketing practice.

Assessment

You will be assessed using a mixture of formal examinations and coursework in your taught modules.

You will undertake more self-directed work in completing your 10,000-word dissertation.

Career paths

This programme will provide you with a solid foundation to pursue roles in marketing agencies, as well as working in-house at companies across the public and private sectors.

Application deadline

08 September 2023

Tuition fees

Students living in United States
(International fees)

£ 31,850per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Queen Mary University of London

Queen Mary University of London

  • University League Table

    53rd

  • Campus address

    Queen Mary University of London, Admissions and Recruitment Office, Mile End Road, London, Tower Hamlets, E1 4NS, England

Students can experience campus life while living in London, one of the most exciting cities on the planet. The best of both worlds!
Research at Queen Mary is world-leading across disciplines, with its academics making a major impact across all subject areas.
Queen Mary is truly inclusive, with multiple nationalities represented on its campuses.

Subject rankings

  • Subject ranking

    63rd out of 91 13

  • Entry standards

    / Max 191
    160 79%

    12th

  • Graduate prospects

    / Max 100
    53.0 53%

    72nd

    22
  • Student satisfaction

    / Max 5
    3.69 74%

    80th

    30

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