Course options
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Qualification
MSc - Master of Science
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Location
Mile End
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Study mode
Full time
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Start date
16-SEP-24
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Duration
1 year
Course summary
Explore the theoretical and practical sides of marketing, and how it can help explain and address contemporary business and societal issues.
Study key concepts in marketing and choose from a wide range of optional modules covering different aspects of business.
Study global brands and their roles in creating relationships in a global market.
Learn how to design a range of marketing strategies.
Learn to recognise ethical dilemmas in marketing and apply ethical and organisational values to situations and choices.
This programme aims to teach you to:
Identify, analyse and evaluate marketing problems and plan, design, and recommend solution strategies.
Plan and conduct research through independent study.
Develop a sound understanding of contemporary business and organisational contexts.
Apply theories, models and frameworks to aid decision making within organisations.
Apply your knowledge to complex marketing issues, to improve management and marketing practice.
Assessment
You will be assessed using a mixture of formal examinations and coursework in your taught modules.
You will undertake more self-directed work in completing your 10,000-word dissertation.
Career paths
This programme will provide you with a solid foundation to pursue roles in marketing agencies, as well as working in-house at companies across the public and private sectors.
Application deadline
08 September 2023
Modules
Tuition fees
- United States
- Afghanistan
- Albania
- Algeria
- Andorra
- Angola
- Antigua & Barbuda
- Argentina
- Armenia
- Australia
- Austria
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- Costa Rica
- Croatia
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- Curacao
- Cyprus
- Czech Republic
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- Dominica
- Dominican Republic
- East Timor
- Ecuador
- Egypt
- El Salvador
- England
- Equatorial Guinea
- Eritrea
- Estonia
- Ethiopia
- Fiji
- Finland
- France
- Gabon
- Gambia
- Georgia
- Germany
- Ghana
- Greece
- Grenada
- Guatemala
- Guinea
- Guinea-Bissau
- Guyana
- Haiti
- Honduras
- Hong Kong
- Hungary
- Iceland
- India
- Indonesia
- Iran
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- Israel
- Italy
- Ivory Coast
- Jamaica
- Japan
- Jordan
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- Kenya
- Kiribati
- Korea DPR (North Korea)
- Kosovo
- Kuwait
- Kyrgyzstan
- Laos
- Latvia
- Lebanon
- Lesotho
- Liberia
- Libya
- Liechtenstein
- Lithuania
- Luxembourg
- Macedonia
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- Malawi
- Malaysia
- Maldives
- Mali
- Malta
- Marshall Islands
- Mauritania
- Mauritius
- Mexico
- Micronesia
- Moldova
- Monaco
- Mongolia
- Montenegro
- Morocco
- Mozambique
- Namibia
- Nauru
- Nepal
- Netherlands
- New Zealand
- Nicaragua
- Niger
- Nigeria
- Northern Ireland
- Norway
- Oman
- Pakistan
- Palau
- Palestinian Authority
- Panama
- Papua New Guinea
- Paraguay
- Peru
- Philippines
- Poland
- Portugal
- Puerto Rico
- Qatar
- Republic of Ireland
- Romania
- Russia
- Rwanda
- San Marino
- Sao Tome and Principe
- Saudi Arabia
- Scotland
- Senegal
- Serbia
- Seychelles
- Sierra Leone
- Singapore
- Slovakia
- Slovenia
- Solomon Islands
- Somalia
- South Africa
- South Korea
- South Sudan
- Spain
- Sri Lanka
- St Vincent
- St. Kitts & Nevis
- St. Lucia
- Sudan
- Suriname
- Swaziland
- Sweden
- Switzerland
- Syria
- Taiwan
- Tajikistan
- Tanzania
- Thailand
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- Tonga
- Trinidad & Tobago
- Tunisia
- Turkey
- Turkmenistan
- Tuvalu
- UAE
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- Ukraine
- United Kingdom
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- Uzbekistan
- Vanuatu
- Vatican City
- Venezuela
- Vietnam
- Wales
- Western Samoa
- Yemen
- Zambia
- Zimbabwe
£ 31,850per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information
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University League Table
53rd
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Campus address
Queen Mary University of London, Admissions and Recruitment Office, Mile End Road, London, Tower Hamlets, E1 4NS, England
Subject rankings
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Subject ranking
63rd out of 91 13
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Entry standards
/ Max 191160 79%12th
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Graduate prospects
/ Max 10053.0 53%72nd
22 -
Student satisfaction
/ Max 53.69 74%80th
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