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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Canterbury Campus

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    1 year

Course summary

Gain insight into the different activities that make up the marketing mix and other essential communication strategies. This Marketing MSc helps you understand the many challenges and opportunities that organisations face today and provides you with the skills to apply your knowledge to real world marketing challenges.

As technology has evolved and consumer needs and wants have changed, organisations once dominant in their industries have faltered (eg, Nokia, Yellow Pages, Kodak or Sony). Now, organisations which were lesser known have prospered and come to dominate the markets they serve (think Google, Tata or Huawei). More recently, even the mighty Apple has come under increased threat from competitors who have arguably understood customer needs better and provided customers with superior value.

This Master’s is for business and management graduates as well as non-business graduates who wish to enhance their marketing knowledge and expertise. It covers all aspects of marketing, equipping the modern marketing manager with the necessary tools for a successful career.

This programme places great emphasis on socially responsible marketing and the role of marketing within society. You learn from an internationally recognised team of marketing and business thinkers who are experts in their areas, and you are encouraged to pursue your own development with marketing expertise and real world skills that are in demand.

Graduates may go on to choose a career in consumer or business to business marketing. You will be equipped to work in a variety of marketing functions including marketing analytics, marketing communications, sales and brand management, in public and private sectors, NGOs, consultancies and across a diverse range of sectors and industries.

Industrial Placement option also available.

Programme aims

This programme aims to:

  • provide a pre-experience Master’s programme, and develop specialist skills and knowledge in marketing and management, for those wishing to pursue a career in marketing and/or management
  • educate individuals as managers and marketing specialists and thus improve the quality of marketing and management as a profession, through a multi-disciplinary approach to understanding markets and consumers

Careers

You gain much more than an academic qualification when you graduate from Kent Business School - we enhance your student experience and accelerate your career prospects.

In today’s business climate employers are increasingly demanding more from new employees, we are therefore proud that they continually target our graduates for their organisations across the globe. Employers respect our robust teaching and reputation for delivering international business expertise, leading global research and an outstanding international learning experience.

From the moment you start with us, our efforts are focused on helping you gain the knowledge, skills and experience you need to thrive in an increasingly competitive workplace.

Graduates have gone on to work for companies including, Deloitte, Fujitsu Services Ltd, Pace Capital, Ciry Sprint, J.P Morgan & Chase and BP.

Tuition fees

Students living in United States
(international fees)

£ 20,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Kent

  • University League Table

    50th

  • Campus address

    University of Kent, Recruitment and Admissions Office, Registry, Canterbury, Kent, CT2 7NZ, England

With a global reputation for academic excellence, first-class research and teaching, Kent offers a superb education and memorable student experience.
Kent welcomes students from 152 countries. 21% of students are from Europe and overseas, creating a diverse and supportive community.
Located in historic and inspiring locations that have the continent on their doorstep, you’ll be part of a global community and supported every step of the way.

Subject rankings

  • Subject ranking

    36th out of 92 27

  • Entry standards

    / Max 200
    134 70%

    25th

    7
  • Graduate prospects

    / Max 100
    60.0 60%

    68th

    66
  • Student satisfaction

    / Max 5
    3.87 77%

    70th

    19

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