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Course options

  • Qualification

    MSc - Master of Science

  • Location

    University of Liverpool

  • Study mode

    Full time

  • Start date

    26-SEP-22

  • Duration

    12 months

Course summary

Overview

Professionally accredited by the Chartered Institute of Marketing, this programme is ideal for developing a career as a marketing practitioner or in related professions.

By successfully completing the programme, you will have exemption from the Strategic Marketing module on the CIM (Chartered Institute of Marketing) Level 6 professional qualification, which is highly sought after by marketing employers. You have three years after graduating to complete two further modules to gain the CIM Diploma.

Programme Overview

On this programme, you will gain the opportunity to benefit from a range of exemptions from the Chartered Institute of Marketing (CIM) professional qualification modules, which are highly sought by employers.

  • The chance to undertake innovative forms of assessment involving live projects in order to blend theory with practice. Students have worked hands-on with various public and private sector organisations (e.g. Liverpool City Council, Liverpool University Library, Woolton Cinema, Liverpool Farmers’ Markets) providing a diverse range of answers to real marketing problems.
  • A working knowledge of contemporary marketing issues and networking opportunities with marketing experts. Coursework on recent modules has included topics such as analysis of consumer behaviour regarding social media and music downloading.
  • In addition to a dynamic range of academic staff, guest lectures from Marketing Directors and Marketing Consultants provide real-world expertise and advice for students.
  • The chance to take part in a vibrant research environment, enriched by major international marketing conferences and seminars held at the university and hosted by the School’s Marketing group.

Career prospects

Programme graduates should have enhanced access to a wide range of ‘marketing management’ positions within both public and private sector organisations. These would include management services companies, consultancies, ‘blue chip’ manufacturing companies, major retailers and IT sectors. The content and delivery of the programme will also equip students with the marketing knowledge and expertise to cope with marketing aspects of operating their own business.

Graduates are now working in HUWAEI, Liverpool Football Club, Manchester United Football Club, Park Group Plc, The Hut Group, working in roles such as Marketing Engineer, Overseas Project Executive, Events Co-ordinator, Regional Manager, and Director of International Relations and Development.

Application deadline

15 July 2022

Tuition fees

Students living in United States
(international fees)

£ 24,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

University of Liverpool

  • University League Table

    21st

  • Campus address

    University of Liverpool, The Foundation Building, 765 Brownlow Hill, Liverpool, Liverpool, L69 7ZX, England

Renowned for excellent teaching in medicine, dentistry, business, law architecture and engineering.
Internationally recognised research themes include personalised health, infectious disease, advanced materials, and starting well, living well, ageing well.
Extensive support for international students includes a bespoke pre-arrival programme, meet and greet service and ‘Hello International!’ welcome.

Subject rankings

  • Subject ranking

    11th out of 95 2

  • Entry standards

    / Max 200
    151 72%

    13th

    3
  • Graduate prospects

    / Max 100
    82.0 82%

    6th

    2
  • Student satisfaction

    / Max 5
    3.82 76%

    48th

    42

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