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Marketing MSc

University of Liverpool

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University of Liverpool

Course options

3 options available

  • Qualification

    MSc - Master of Science

  • Location

    Liverpool Campus

  • Study mode

    Full time

  • Start date

    JAN

  • Duration

    1 Year

Course summary

Become a fully-fledged marketer with our top ranked Marketing MSc, and progress towards achieving a highly valued Chartered Institute of Marketing’s (CIM) professional qualification.IntroductionAre you looking for a course that will give you a competitive edge in the field of marketing?This course offers a range of exemptions for the CIM professional qualification modules, which are highly sought by employers and will give you a significant advantage in the job market.You will gain the skills, knowledge and strategic insight to lead successful marketing initiatives and drive business growth, as well as practical experience through real-world case studies.The programme will provide with a rounded understanding of contemporary marketing issues, such as data-driven strategies, engaging consumers and campaign planning and implementation.Our course is also designed to give you hands-on experience with various public and private sector organisations, including Liverpool City Council, Liverpool University Library, Woolton Cinema, Liverpool Farmers’ Markets, and more.After graduation, you will become a highly effective professional marketer, able to make informed strategic decisions and develop solutions to a wide range of real marketing problems.To pass the programme, you need to successfully complete six 20-credit modules and a final 60-credit applied research project or dissertation.Who is this course for?If you have not previously studied marketing in great depth but want to pursue a marketing career, this is the ideal programme for you. This course is open to those who already hold a degree in any discipline and assumes no prior knowledge of marketing.If you already hold a first degree in marketing we recommend you to consider the MSc Advanced Marketing instead.We also offer specialist marketing programmes in the following areas:Digital Marketing and Analytics MScTourism Marketing and Analytics MSc.What you'll learnMarketing managementResearch methods in practiceRelationship marketingCritical perspectives on consumptionMarketing strategy and analyticsIntegrated marketing communications.

Tuition fees

Students living in United States
(International fees)

£ 30,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

University of Liverpool

University of Liverpool

  • University League Table

    23rd

  • Campus address

    Main Site, The Foundation Building, Brownlow Hill, Liverpool, Liverpool, L69 7ZX, United Kingdom

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Subject rankings

  • Subject ranking

    Marketing

    3rd out of 90 2

  • Entry standards

    / Max 211
    149 70%

    17th

  • Graduate prospects

    / Max 100
    93.0 93%

    5th

    1

  • Student satisfaction

    / Max 4
    3.21 80%

    19th

    5

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