Marketing MSc

University of Liverpool

Overview

Professionally accredited by the Chartered Institute of Marketing, this programme is ideal for developing a career as a marketing practitioner or in related professions.

By successfully completing the programme, you will have exemption from the Strategic Marketing module on the CIM (Chartered Institute of Marketing) Level 6 professional qualification, which is highly sought after by marketing employers. You have three years after graduating to complete two further modules to gain the CIM Diploma.

Programme Overview

On this programme, you will gain the opportunity to benefit from a range of exemptions from the Chartered Institute of Marketing (CIM) professional qualification modules, which are highly sought by employers.

• The chance to undertake innovative forms of assessment involving live projects in order to blend theory with practice. Students have worked hands-on with various public and private sector organisations (e.g. Liverpool City Council, Liverpool University Library, Woolton Cinema, Liverpool Farmers’ Markets) providing a diverse range of answers to real marketing problems.
• A working knowledge of contemporary marketing issues and networking opportunities with marketing experts. Coursework on recent modules has included topics such as analysis of consumer behaviour regarding social media and music downloading.
• In addition to a dynamic range of academic staff, guest lectures from Marketing Directors and Marketing Consultants provide real-world expertise and advice for students.
• The chance to take part in a vibrant research environment, enriched by major international marketing conferences and seminars held at the university and hosted by the School’s Marketing group.

Career prospects

Programme graduates should have enhanced access to a wide range of ‘marketing management’ positions within both public and private sector organisations. These would include management services companies, consultancies, ‘blue chip’ manufacturing companies, major retailers and IT sectors. The content and delivery of the programme will also equip students with the marketing knowledge and expertise to cope with marketing aspects of operating their own business.

Graduates are now working in HUWAEI, Liverpool Football Club, Manchester United Football Club, Park Group Plc, The Hut Group, working in roles such as Marketing Engineer, Overseas Project Executive, Events Co-ordinator, Regional Manager, and Director of International Relations and Development.