Marketing MSc

Our MSc Marketing programme will equip you with the knowledge and analytical skills required for a range of exciting marketing roles in today’s fast-paced and ever-evolving world.

Marketing is the hub of all modern business. In a world of constantly changing consumer habits and technological advances, marketing offers a wealth of exciting and creative career opportunities in digital, retail, advertising, manufacturing and finance. No business today can survive long without marketing.

Our master's programme will enable you to discover the secrets behind effective strategic marketing management in a global marketplace, learn the techniques used in conducting and analysing market research, and explore the marketing mix in an international context. You will benefit directly from expert teaching by leading researchers, academics and practitioners, many of whom are world-renowned in their fields and you will also benefit from having a masterclass from a prominent marketing practitioner.

In addition, you will also have the opportunity to study towards The Chartered Institute of Marketing’s (CIM) level 6 Diploma in Professional Marketing. This optional qualification is separate to the master’s programme and therefore involves an additional fee. It is taught by our training partner, TMLA (an accredited study centre for the CIM), and as we are part of the CIM Graduate Gateway, you may be exempt from some elements of the Diploma.

Find out more about studying Marketing, how it’s used by organisations and meet our academic experts in this area.