Marketing MSc

Business to business, customer relationships, internal communications, marketing an organisation’s products or services makes you an ambassador of the brand, a key part in its commercial and reputational success. This programme is for graduates from all disciplines, and explores the principles, theoretical concepts and practice of marketing, with a strong emphasis on current thinking and contemporary issues. This programme is accredited by the Chartered Institute of Marketing

Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing, this programme is run and supported by experienced academics and marketing practitioners. Globally renowned for their expertise, they will give you significant insights into key areas of marketing, including brand marketing; advertising; consumer behaviour; marketing ethics; and innovation and strategy.

During the year you will undertake a major independent research dissertation, which must be related to an international marketing issue. Some topics may be suggested and sponsored by commercial companies, which provides an opportunity to undertake research which will have a real impact on marketing decision making. Academic members of the Marketing Group will suggest topics consistent with their ongoing research, or you can choose a topic that is directly related to your chosen career path. There are a host of potential topics for an international marketing dissertation. Topics have included: International marketing strategies for a new cosmetics brand, Comparative analysis of Nestle’s marketing strategies in Europe and Africa, Positioning strategies for car manufacturers in China, Launching and licensing new magazine concepts in Thailand, Standardisation vs adaptation in international advertising, The impact of country of origin on the marketability of Georgian wines, Evaluating franchising vs concessions for an international fashion brand.