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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Manchester Campus

  • Study mode

    Full time

  • Start date

    13-SEP-21

  • Duration

    1 year

Course summary

Overview

Marketing has changed with the arrival of the digital era. Today, any business can operate on an international scale via different online channels. With so much competition, connecting with customers has never been more important.

This industry-accredited masters offers you the chance to explore the latest thinking and techniques in this rapidly changing field.

You'll look at both traditional and digital marketing principles and strategies, as you develop an in-depth understanding of the marketing role in organisations of all shapes and sizes.

You’ll also examine the issues and opportunities in marketing, strategy and consumer behaviour.

Theory into practice

Our staff are a mix of practising and research-active professionals. So they bring the real world of marketing into the classroom, ensuring your learning is always industry-relevant. You'll also build professional workplace skills through live projects with local businesses.

Working on live client briefs and the opportunity to participate in internships will see you put theory into practice. You’ll be building a portfolio while you study, ready to apply for jobs as soon as you graduate.

Marketing in context

You’ll discuss marketing in the context of contemporary business issues whilst developing your knowledge of international branding and digital media.

Whether you’re already working in marketing or you’re looking to move into the sector, it’s an opportunity to develop the expertise you’ll need to succeed.

Features and Benefits

  • Accredited by the Chartered Institute of Marketing (CIM) – this course is CIM accredited and allows you to work towards a CIM qualification.
  • Triple accredited – our business school holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.
  • Creative and digital hub – Manchester has one of the UK’s biggest creative and digital sectors. You’ll find inspiration everywhere, as well as plenty of employers when you graduate.
  • Beyond the classroom – with our live client brief unit and the chance to make an internship as part of your course, you can work with real clients on real projects, showcase your skills and add to your CV or portfolio.
  • Learn from experts – our lecturers have years of industry experience. Their knowledge is supported by guest lectures from some of the industry’s leading figures.
  • Grow your network – use our extensive industry links to develop your own professional network. Internships, live client projects and guest lectures all present networking opportunities.
  • Digital focus – this course provides an introduction to digital marketing, to prepare you for today's marketing industry.

Tuition fees

Students living in United States
(international fees)

£ 17,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Manchester Metropolitan University

  • University League Table

    56th

  • Campus address

    Manchester Metropolitan University, All Saints Building, All Saints, Manchester, Manchester, M15 6BH, England

The university welcomes a diverse international student population of over 3,000 students from more than 130 countries around the world.
Each year a range of welcome events are organised to help new students settle into university, explore the city and prepare for academic studies.
English courses can help to build language confidence and knowledge of UK culture. Students can study at the university's British Council accredited centre.

Subject rankings

  • Subject ranking

    45th out of 92 6

  • Entry standards

    / Max 200
    123 64%

    32nd

    5
  • Graduate prospects

    / Max 100
    65.0 65%

    56th

    18
  • Student satisfaction

    / Max 5
    3.90 78%

    64th

    9

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