Marketing MSc

About the course

If companies are to expand their business and be competitive, they must employ modern marketing techniques and integrate these into their organisational processes. On this course you will study a full range of marketing practices combined with broader aspects of strategic marketing such as buyer behaviour, marketing international business, marketing and service management, and social media marketing.

Designed to help you become a highly effective manager and creative thinker, you will gain the conceptual, framework-focused, analytical, problem solving and research skills required to operate confidently in a dynamic environment.

There are six entry points through the year. This allows you to start when it is most suitable.

How will I be assessed?

The intensive character of this Course's delivery as it is outlined in its Teaching and Learning philosophy is consistent with the needs of today's world for graduates who accumulate knowledge fast and are able to express the outcome of this process in a way that is meaningful and comprehensive. After induction, a week of intensive direct contact time followed by your own contribution through individual learning, will take you to your first assessment point. At the end of your six-week block, your final assessment will be due. This will be a demanding but very rewarding experience. A range of assessments are used on this course including: Written Examination or Class Test: Questions in these exams always promote critical thinking and help you gradually develop your ability to apply, analyse, synthesize and evaluate. Individual Written Report or Essays: Your knowledge and skills are developed when you undertake the task of writing an individual report and the whole process contributes to your improvement when it comes to conducting postgraduate level research and developing your enterprise. The ability to perform literature informed research, to review and evaluate the relevant sources and to use an appropriate methodology in order to analyze and evaluate the relevant concepts is being assessed. Case Study Examination: You will apply your knowledge in the context of a specific case. Oral Presentation: A number of transferable skills will be developed including the ability to present your findings in a professional, clear and concise manner.